Unclarity confusion and expiration date labels in the United States: A consumer perspective A Hall-Phillips, P Shah Journal of Retailing and Consumer Services 35, 118-126, 2017 | 78 | 2017 |
Addition by subtraction: Integrating product deletion with lean and sustainable supply chain management Q Zhu, P Shah, J Sarkis International Journal of Production Economics 205, 201-214, 2018 | 71 | 2018 |
Green product deletion decisions: An integrated sustainable production and consumption approach C Bai, P Shah, Q Zhu, J Sarkis Industrial Management & Data Systems 118 (2), 349-389, 2018 | 50 | 2018 |
Kill it or keep it?: The weak brand retain-or-discard decision in brand portfolio management P Shah Journal of Brand Management 22, 154–172, 2015 | 47 | 2015 |
Why do firms delete brands? Insights from a qualitative study P Shah Journal of Marketing Management 33 (5-6), 446-463, 2017 | 44 | 2017 |
Culling the Brand Portfolio: Brand Deletion Outcomes and Success Factors P Shah Management Research Review 40 (4), 370-377, 2017 | 27 | 2017 |
Product deletion and its impact on supply chain environmental sustainability Q Zhu, P Shah Resources, Conservation and Recycling 132 (1), 1-2, 2018 | 26 | 2018 |
A paler shade of green: implications of green product deletion on supply chains Q Zhu, P Shah, J Sarkis International Journal of Production Research 58 (15), 4567-4588, 2020 | 24 | 2020 |
Brand deletion P Shah, DA Laverie, DF Davis Journal of Brand Strategy 5 (4), 434-452, 2017 | 23 | 2017 |
A bibliometric review of brand and product deletion research: Setting a research agenda Q Zhu, RA Martins, P Shah, J Sarkis IEEE Transactions on Engineering Management 70 (2), 554-575, 2021 | 16 | 2021 |
Developing and demonstrating effective pedagogy in marketing education: Pedagogical competence as an organizing framework for teaching portfolios P Shah, S Madhavaram, DA Laverie Marketing Education Review 29 (4), 283-304, 2019 | 14 | 2019 |
Antecedents and Implications of Expiration Date Search Effort P Shah, HP Adrienne Journal of Consumer Affairs 52 (2), 229-251, 2017 | 13 | 2017 |
Product deletion and the supply chain: A greening perspective P Shah, Q Zhu, J Sarkis 2017 IEEE Technology & Engineering Management Conference (TEMSCON), 324-328, 2017 | 11 | 2017 |
Summative and formative evaluation of marketing teaching portfolios: A pedagogical competence-based rubric P Shah, DA Laverie, S Madhavaram Marketing Education Review 30 (4), 208-224, 2020 | 9 | 2020 |
The brand deletion strategy in brand portfolio management P Shah | 9 | 2013 |
Video blogs: a qualitative and quantitative inquiry of recall and willingness to share P Shah, ET Loiacono, H Ren Social Computing and Social Media. Human Behavior: 9th International …, 2017 | 8 | 2017 |
Managing customer reactions to brand deletion in B2B and B2C contexts P Shah Journal of Retailing and Consumer Services 57 (C), 102223, 2020 | 7 | 2020 |
Role of Expiration Dates in Grocery Shopping Behavior: An Eye Tracking Perspective P Shah, M Goyal, D Hu Proceedings of the 22nd Americas Conference on Information Systems, 2016 | 6 | 2016 |
Social media activism for resurrecting deleted brands: the role of consumers’ psychological reactance F Almazyad, P Shah, ET Loiacono Journal of Brand Management 30 (4), 367-380, 2023 | 5 | 2023 |
Product deletion in the information technology industry P Shah IEEE Engineering Management Review 47 (4), 55-59, 2019 | 4 | 2019 |