| Framing artificial intelligence in American newspapers CH Chuan, WHS Tsai, SY Cho Proceedings of the 2019 AAAI/ACM Conference on AI, Ethics, and Society, 339-344, 2019 | 149 | 2019 |
| Demystifying computer-generated imagery (CGI) influencers: The effect of perceived anthropomorphism and social presence on brand outcomes RJ Ahn, SY Cho, W Sunny Tsai Journal of interactive advertising 22 (3), 327-335, 2022 | 45 | 2022 |
| Public responses to employee posts on social media: the effects of message valence, message content, and employer reputation Y Lee, SY Cho, R Sun, C Li Internet Research 31 (3), 1040-1060, 2021 | 22 | 2021 |
| Antecedents and outcomes of Generation Z consumers’ contrastive and assimilative upward comparisons with social media influencers S Tian, SY Cho, X Jia, R Sun, WS Tsai Journal of Product & Brand Management 32 (7), 1046-1062, 2023 | 18 | 2023 |
| The effects of brand self-disclosure and intimacy in communication on Facebook: Using social penetration theory SY Cho, E Lee Korean Journal of Advertising 26 (8), 95-117, 2015 | 2 | 2015 |
| Understanding Computer-Generated Imagery (CGI) Influencers: A Mixed Method Cross-Cultural Comparison of the US and South Korea SY Cho University of Miami, 2023 | 1 | 2023 |
| The Effects of Brand Involvement and Messaging Strategy on User Responses SY Cho Journal of Promotion Management 28 (1), 42-59, 2021 | 1 | 2021 |
| The effects of brand involvement and message strategy on user responses on Facebook brand pages SY Cho Iowa State University, 2018 | 1 | 2018 |
| CONTRASTIVE AND ASSIMILATIVE UPWARD COMPARISONS WITH SOCIAL MEDIA INFLUENCERS SY Cho, S Tian, WHS Tsai, X Jia American Academy of Advertising. Conference. Proceedings (Online), 74-74, 2021 | | 2021 |
| Forming consumer-brand relationships through social media SY Cho, H Deng, S Kim American Academy of Advertising, 52, 2020 | | 2020 |
wanhsiu sunny tsaiProfessor of Strategic Communication, University of Miami在 miami.edu 的电子邮件经过验证
