| Digital technology-enabled transformative consumer responsibilisation: A case study S Parth, B Manoharan, R Parthiban, I Qureshi, B Bhatt, K Rakshit European Journal of Marketing 55 (9), 2538-2565, 2021 | 42 | 2021 |
| Going cashless: Change in institutional logic and consumption practices in the face of institutional disruption S Shekhar, B Manoharan, K Rakshit Journal of Business Research 114, 60-79, 2020 | 31 | 2020 |
| Hybrid organization deconstructed: A bibliographic investigation into the origins, development, and future of the research domain P Kumar Hota, B Manoharan, K Rakshit, P Panigrahi International Journal of Management Reviews 25 (2), 384-409, 2023 | 13 | 2023 |
| Spatializing purity and pollution: Stigma and consumption of beef in India B Manoharan, R Varman Consumer Culture Theory, 93-110, 2018 | 2 | 2018 |
| Emergence of Institutional Logic due to Changing Consumption Practices: The Real Story of Fake News B Manoharan, V Sreekumar, A Narayanan, K Rakshit Academy of Management Global Proceedings, 433, 2019 | 1 | 2019 |
| Sustainability! Over my dead body?-Enabling institutional logic change by bridging complementary institutional voids B Manoharan, A Narayanan, V Sreekumar, K Rakshit Academy of Management Global Proceedings, 280, 2019 | 1 | 2019 |
| The emergence of Indian mobile payments market: An institutional perspective S Shekhar, S Basak, B Manoharan Marketing and mobile financial services, 178-199, 2018 | 1 | 2018 |
| Patanjali Ayurved-The Guru and the Myth-Making B Manoharan, K Rakshit ACR, 150, 2017 | 1 | 2017 |
| Essays on the Online Self-The Selfie Phenomenon B Manoharan, K Rakshit Indian Institutte of Management Calcutta, 2020 | | 2020 |
| Challenging Institutional Logics and Consumption Practices through a Symbol B Manoharan, R Parthiban Academy of Management Proceedings 2019 (1), 17337, 2019 | | 2019 |
| Combating ‘fake news’-Consumption practices drive institutional logic change B Manoharan, A Narayanan, K Rakshit, V Sreekumar Proceedings of International Conference on Business Management 16, 2019 | | 2019 |
| The emergence of Indian mobile payments market S Shekhar, S Basak, B Manoharan Marketing and Mobile Financial Services: A Global Perspective on Digital …, 2018 | | 2018 |
| Farmizen: Architecting a Real world Farmwville (parts A, B & C) B Manoharan, R Parthiban, K Rakshit Indian Institute of Management Calcutta Case Research Center, 2018 | | 2018 |
