| Research in marketing strategy NA Morgan, KA Whitler, H Feng, S Chari Journal of the Academy of Marketing Science 47, 4-29, 2019 | 452 | 2019 |
| Marketing capabilities in international marketing NA Morgan, H Feng, KA Whitler Journal of International Marketing 26 (1), 61-95, 2018 | 240 | 2018 |
| Why Word of Mouth Marketing is the Most Important Social Media KA Whitler Forbes, 2014 | 160 | 2014 |
| Power to the principals! An experimental look at shareholder say-on-pay voting R Krause, KA Whitler, M Semadeni Academy of Management Journal 57 (1), 94-115, 2014 | 118 | 2014 |
| When and How Board Members with Marketing Experience Facilitate Firm Growth KA Whitler, R Krause, DR Lehmann Journal of Marketing, 2018 | 107 | 2018 |
| The impact of cyber attacks on brand image KA Whitler, P Farris The Impact of Cyber Attacks on Brand Image,” Journal of Advertising Research …, 2017 | 63* | 2017 |
| Upper echelons research in marketing KA Whitler, B Lee, R Krause, NA Morgan Journal of the Academy of Marketing Science 49, 198-219, 2021 | 54 | 2021 |
| Can copycat private labels improve the consumer’s shopping experience? A fluency explanation K Kelting, A Duhachek, K Whitler Journal of the Academy of Marketing Science 45, 569-585, 2017 | 48 | 2017 |
| Why CMOs Never Last KA Whitler, N Morgan Harvard Business Review 95 (4), 47-54, 2017 | 46 | 2017 |
| Customer relationship stage and the use of picture-dominant versus text-dominant advertising: A field study M Lewis, KA Whitler, JA Hoegg Journal of Retailing 89 (3), 263-280, 2013 | 44 | 2013 |
| The top management team: Conceptualization, operationalization, and a roadmap for scholarship R Krause, J Roh, KA Whitler Journal of Management 48 (6), 1548-1601, 2022 | 35 | 2022 |
| The criticality of CMO-CIO alignment KA Whitler, DE Boyd, NA Morgan Business Horizons 60 (3), 313-324, 2017 | 32 | 2017 |
| The influence of the board of directors on outside-in strategy KA Whitler, CP Puto Industrial Marketing Management 90, 143-154, 2020 | 23 | 2020 |
| What Western Marketers Can Learn from China KA Whitler Harvard Business Review, 77-82, 2019 | 21* | 2019 |
| Why the influence of women on boards still lags KA Whitler, DA Henretta MIT Sloan Management Review 59 (3), 79-81, 2018 | 14 | 2018 |
| Why too much data is a problem and how to prevent it KA Whitler Forbes., 2018 | 13 | 2018 |
| Exogenous brand crises: brand infection and contamination KA Whitler, A Besharat, S Kashmiri Marketing Letters 32, 129-133, 2021 | 11 | 2021 |
| The impact of chief marketing officer role variance on marketing capability KA Whitler, NA Morgan, L Rego Marketing Science Institute, 20-112, 2020 | 9 | 2020 |
| Positioning for advantage: Techniques and strategies to grow brand value KA Whitler Columbia University Press, 2021 | 8* | 2021 |
| Why strategic alliances fail: New CMO council report KA Whitler Forbes. Retrieved December 17, 2020, 2014 | 8 | 2014 |
Neil A. MorganProfessor of Marketing, University of Wisconsin--Madison在 wisc.edu 的电子邮件经过验证
