| An integrative approach to the nexus of brand loyalty and corporate social responsibility S Kataria, VK Saini, AK Sharma, R Yadav, H Kohli International Review on Public and Nonprofit Marketing 18 (3), 361-385, 2021 | 33 | 2021 |
| Ensuring brand loyalty for firms practising sustainable marketing: a roadmap S Khandai, J Mathew, R Yadav, S Kataria, H Kohli Society and Business Review 18 (2), 219-243, 2023 | 28 | 2023 |
| Brand love and brand hate: integrating emotions into brand-related experiences and loyalty HS Kohli, S Khandai, R Yadav, S Kataria Journal of International Commerce, Economics and Policy 12 (02), 2150007, 2021 | 15 | 2021 |
| EXAMINATION OF THE MODERATION EFFECT OF GENERATIONS ON BUYING BEHAVIOR OF WOMEN: A SPECIAL FOCUS ON FASHION APPAREL R Yadav, S Khandai, SP Singh Indian Journal of Economics & Business 19 (1), 147-166, 2019 | 7 | 2019 |
| Consumer behaviour & it's model R Yadav International Journal of Science Technology and Management 4 (1), 671-677, 2015 | 6 | 2015 |
| Understanding the Impact of Social Media on Consumers Attitude and Decision Making Process S Gupta, P Gupta, R Yadav International Journal of Marketing & Business Communication 10 (1), 48, 2021 | 3 | 2021 |
| ROLE OF BRAND HATE ON THE RELATIONSHIP OF CONSUMER PERSONALITY TRAITS AND BRAND LOYALTY. S Gupta, P Gupta, R Yadav International Journal on Customer Relations 8 (2), 2020 | 2 | 2020 |
| Impact of Social Factors on Clothing Purchase Behaviour Patterns: A Study on Working Women Consumers. S Gupta, R Yadav International Journal of Customer Relations 9 ((1&2)), 39-51, 2021 | | 2021 |
| Personality: A Matter Of Multiple Theories HS Kohli, S Khandai, R Yadav | | 2020 |
| Buying Behaviour of Millennnial Generation: A Cross Regional Analysis. R Yadav, S Khandai, S Das International Journal of Applied Business and Economic Research 15 (22), 363-378, 2017 | | 2017 |
Harpuneet KohliAmity University在 amity.edu 的电子邮件经过验证
Harpuneet KohliAmity University在 amity.edu 的电子邮件经过验证
Sujata KhandaiProfessor, Amity University, Noida在 amity.edu 的电子邮件经过验证
Sonia KatariaResearch Scholar在 amity.edu 的电子邮件经过验证