Consumers’ Preferences for Novel and Traditional Pear Cultivars: Evidence from Sensory Evaluation and Willingness-to-pay Elicitation RK Gallardo, X Ma, A Colonna, ML Montero, C Ross Hortscience 58 (12), 1474-1483, 2023 | 1 | 2023 |
Effects of the added sugar labeling on consumers' willingness to pay: The case of cranberry products under different nutrition‐related information treatments X Ma, RK Gallardo, E Canales, A Atucha, J Zalapa, M Iorizzo Journal of the Agricultural and Applied Economics Association, 2024 | | 2024 |
Quality‐related descriptors to increase fresh blueberries purchase—Evidence from a basket‐based choice experiment X Ma, RK Gallardo, E Canales, M Iorizzo Journal of the Agricultural and Applied Economics Association, 2024 | | 2024 |
Would consumers accept CRISPR fruit crops if the benefit has health implications? An application to cranberry products X Ma, RK Gallardo, E Canales, A Atucha, J Zalapa, M Iorizzo Agricultural and Resource Economics Review, 1-23, 2024 | | 2024 |
Essays on Consumer Demand: Marketing and Policy Implications from Primary and Secondary Data X Ma Washington State University, 2023 | | 2023 |