| Adding is favoured over subtracting in problem solving T Meyvis, H Yoon Nature 592 (7853), 189-190, 2021 | 15 | 2021 |
| It has to be ME (not YOU): the role of competitive message on the effectiveness of sales promotion H Yoon, DR Chang, K Lee Journal of Global Scholars of Marketing Science 24 (3), 339-349, 2014 | 2 | 2014 |
| Consuming Regardless of Preference: Consumers Overestimate the Impact of Liking on Consumption H Yoon, T Meyvis Journal of Consumer Research, ucae021, 2024 | | 2024 |
| When You Think More Leads to Less: The Erroneous Belief That Adding Unattractive Items Will Reduce Consumption H Yoon, T Meyvis Available at SSRN 3916454, 2021 | | 2021 |
| What Are Friends for: Shifting the Focus of Social Relationships to Their Instrumentality as a Response to Future Anxiety H Yoon, H Han, K Lee Korean Journal of Marketing 35 (2), 55-69, 2020 | | 2020 |
| Speaking Ill of Others: When Negatively-Valenced Gossip Fosters Social Connection A Barasch, J Zev Berman, H Yoon ACR North American Advances, 2018 | | 2018 |
| Consuming Regardless of Quality: Consumers Overestimate the Impact of Quality Differences on the Amount Consumed T Meyvis, H Yoon ACR North American Advances, 2017 | | 2017 |
| What Are Friends For: Shifting Focus of Social Relationship to Its Instrumentality As a Response to Future Anxiety H Yoon, K Lee ACR North American Advances, 2014 | | 2014 |
| Consumers overestimate the impact of quality on the consumption amount H Yoon, T Meyvis | | |
Tom MeyvisNew York University, Stern School of Business在 stern.nyu.edu 的电子邮件经过验证
Tom MeyvisNew York University, Stern School of Business在 stern.nyu.edu 的电子邮件经过验证