| Promoting Sport Business in the Metaverse: An Overview SS Chen, Z Jiang, BA Anderson, TT Zhao Digital Marketing in Sports, 235-251, 2024 | 4 | 2024 |
| Sustainable style without stigma: Can norms and social reassurance influence secondhand fashion recommendation behavior among Gen Z? S Boyer, Z Jiang, J Lyu Journal of Global Fashion Marketing 15 (3), 341-356, 2024 | 3 | 2024 |
| Forecasting the Spread of Sustainability Movement: Computational Analysis on Social Media Messages Promoting Climate Actions S Shin, Z Jiang, RE Lim, J Lyu Journal of Current Issues & Research in Advertising 45 (3), 282-300, 2024 | 1 | 2024 |
| The role of augmented reality app attributes and customer-based brand equity on consumer behavioral responses: an SOR framework perspective Z Jiang, J Lyu Journal of Product & Brand Management 33 (6), 702-716, 2024 | 1 | 2024 |
| Virtual or real? Try before you buy: Investigating generation Z consumers’ responses to luxury brand Augmented Reality application Z Jiang, J Lyu International Textile and Apparel Association Annual Conference Proceedings …, 2022 | 1 | 2022 |
| Does Augmented Reality really engage consumers? Exploring AR driven consumer engagement Z Jiang, YK Seock, J Lyu International Textile and Apparel Association Annual Conference Proceedings …, 2022 | 1 | 2022 |
| SHOPPING IN THE VR APPAREL STORE: INVESTIGATING THE IMPACT OF SPATIAL CROWDEDNESS AND CONSUMER EFFICACY ON CONSUMER SHOPPING EXPERIENCES Z Jiang, J Lyu, H Lim Global Fashion Management Conference, 344-348, 2024 | | 2024 |
| WHAT FACTORS INFLUENCE CONSUMERS TO HAVE POSITIVE ATTITUDE TOWARD FASHION VIRTUAL INFLUENCER? J Lyu, Z Jiang, S Shin, R Dinko Global Fashion Management Conference, 291-291, 2024 | | 2024 |
| Does social presence matter in a VR apparel store? A nonlinear relationship among human crowdedness, social presence, store image, and satisfaction Z Jiang, R Fernandez, Y Lin, H Lim, J Lyu International Textile and Apparel Association Annual Conference Proceedings …, 2024 | | 2024 |
| Sustainable Style Without Stigma: Can Social Reassurance Influence Recommendation Behavior? S Boyer, Z Jiang, J Lyu International Textile and Apparel Association Annual Conference Proceedings …, 2023 | | 2023 |
| DOES CROWDEDNESS MATTER IN A VIRTUAL WORLD? THE INFLUENCE OF CROWDEDNESS ON CONSUMER EMOTIONAL AND BEHAVIORAL RESPONSES IN A VIRTUAL APPAREL STORE Z Jiang, R Fernandez, J Lyu, H Lim Global Marketing Conference, 918-922, 2023 | | 2023 |
| WHO CARES ABOUT SUSTAINABILITY ISSUES? EFFECTIVENESS OF FASHION SUSTAINABLE COMMUNICATION OF THE UNITED NATION'S# ACTNOW CAMPAIGN ON PUBLIC ENGAGEMENT Z Jiang, J Lyu, S Shin Global Marketing Conference, 272-277, 2023 | | 2023 |
| Shopping in a Virtual World: The Influence of Spatial Crowdedness of Apparel Store on Consumer Impulsive Buying Tendency Z Jiang, R Fernandez, J Lyu, H Lee, J Fernandez International Textile and Apparel Association Annual Conference Proceedings …, 2023 | | 2023 |
| Understanding the Impact of Fashion AI-chatbot Quality on Consumer Brand Association: Comparison between Search and Experience Goods Brand Z Jiang, J Lyu, YK Seock American Collegiate Retailing Association (ACRA) 2022 Conference Proceedings …, 2022 | | 2022 |
| DOES AUGMENTED REALITY CHANGE THE LUXURY INDUSTRY? UNDERSTANDING CONSUMER E-WOM AND INTENTION TO PATRONIZE LUXURY BRAND E-STORES Z Jiang, J Lyu Global Fashion Management Conference, 300-304, 2021 | | 2021 |
| 2021 Proceedings Virtual Conference Z Jiang, YK Seock, J Lyu | | 2021 |
