| The gamification of advertising: analysis and research directions of in-game advertising, advergames, and advertising in social network games R Terlutter, ML Capella Journal of advertising 42 (2-3), 95-112, 2013 | 621 | 2013 |
| The impact of customer‐to‐customer interactions in a high personal contact service setting R Moore, ML Moore, M Capella Journal of services marketing 19 (7), 482-491, 2005 | 432 | 2005 |
| Relationship marketing: the influence of consumer involvement on perceived service benefits BR Kinard, ML Capella Journal of services marketing 20 (6), 359-368, 2006 | 420 | 2006 |
| Teenagers’ use of alternative shopping channels: A consumer socialization perspective JE Lueg, N Ponder, SE Beatty, ML Capella Journal of Retailing 82 (2), 137-153, 2006 | 230 | 2006 |
| The financial impact of loyalty programs in the hotel industry: A social exchange theory perspective JJY Lee, ML Capella, CR Taylor, CB Gabler Journal of Business Research 67 (10), 2139-2146, 2014 | 180 | 2014 |
| The impact of violence against women in advertisements ML Capella, RP Hill, JM Rapp, J Kees Journal of Advertising 39 (4), 37-52, 2010 | 98 | 2010 |
| The impact of social presence on technology based self-service use: the role of familiarity BR Kinard, ML Capella, JL Kinard Services Marketing Quarterly 30 (3), 303-314, 2009 | 69 | 2009 |
| The effect of cigarette advertising bans on consumption: a meta-analysis ML Capella, CR Taylor, C Webster Journal of Advertising 37 (2), 7-18, 2008 | 53 | 2008 |
| A review of the effect of cigarette advertising ML Capella, C Webster, BR Kinard International Journal of Research in Marketing 28 (3), 269-279, 2011 | 45 | 2011 |
| Sound disclosures: Assessing when a disclosure is worthwhile J Kozup, CR Taylor, ML Capella, J Kees Journal of Public Policy & Marketing 31 (2), 313-322, 2012 | 42 | 2012 |
| Do pharmaceutical marketing activities raise prices? Evidence from five major therapeutic classes ML Capella, CR Taylor, RC Campbell, LS Longwell Journal of Public Policy & Marketing 28 (2), 146-161, 2009 | 42 | 2009 |
| Consumption restriction in a total control institution: Participatory action research in a maximum security prison RP Hill, JM Rapp, ML Capella Journal of Public Policy & Marketing 34 (2), 156-172, 2015 | 36 | 2015 |
| Incivility in political advertisements: a look at the 2012 US presidential election RP Hill, M Capella, YN Cho International Journal of Advertising 34 (5), 812-829, 2015 | 28 | 2015 |
| Odd pricing effects: an examination using adaptation‐level theory BR Kinard, ML Capella, G Bonner Journal of Product & Brand Management 22 (1), 87-94, 2013 | 23 | 2013 |
| Tobacco harm reduction advertising in the presence of a government‐mandated warning ML Capella, CR Taylor, J Kees Journal of Consumer Affairs 46 (2), 235-259, 2012 | 21 | 2012 |
| Antiservice as guiding maxim: tough lessons from a maximum security prison RP Hill, ML Capella, JM Rapp, G Gentlemen Journal of Service Research 19 (1), 57-71, 2016 | 20 | 2016 |
| Impoverished consumers, Catholic social teaching, and distributive justice RP Hill, ML Capella Journal of Business Research 67 (2), 32-41, 2014 | 17 | 2014 |
| Smokeless tobacco products as a harm-reduction mechanism: a research agenda CR Taylor, ML Capella Journal of Public Policy & Marketing 27 (2), 187-196, 2008 | 12 | 2008 |
| Does DTC advertising provide information or create market power? Evidence from the US and New Zealand CR Taylor, ML Capella, JC Kozup Cross-Cultural Buyer Behavior, 9-30, 2007 | 12 | 2007 |
| The de‐marketing of smokeless tobacco for harm reduction ML Capella Journal of Consumer Marketing 24 (2), 68-70, 2007 | 7 | 2007 |
