| Behavioural intention to adopt mobile wallet: a developing country perspective K Madan, R Yadav Journal of Indian Business Research 8 (3), 227-244, 2016 | 470 | 2016 |
| Understanding and predicting antecedents of mobile shopping adoption: A developing country perspective K Madan, R Yadav Asia Pacific Journal of Marketing and Logistics 30 (1), 139-162, 2018 | 219 | 2018 |
| A two-stage SEM-neural network analysis to predict drivers of m-commerce in India K Madan, R Yadav International Journal of Electronic Marketing and Retailing 10 (2), 130-149, 2019 | 4 | 2019 |
| An exploration of factors affecting m-commerce adoption in India K Madan, R Yadav Advances in Economics and Business Management 3 (1), 1-6, 2016 | 4 | 2016 |
| Factors influencing adoption intention of Indian consumers for mobile payment services K Madan, R Yadav International Journal of Technology Transfer and Commercialisation 18 (3 …, 2021 | | 2021 |
| Mobile Commerce Adoption: Literature Review Of Factors Affecting It K Madan, R Yadav Trinity Journal of Management, IT & Media (TJMITM) 7 (1), 9-13, 2016 | | 2016 |
| Consumers Perception and Intention to Adopt Mobile Commerce in India K Madan Delhi, 0 | | |
Dr. Rajan YadavProfessor of Marketing
Dr. Rajan YadavProfessor of Marketing