| More important than ever: Embracing digital marketing to survive COVID-19 VB Sanger, FW Jalaludin, TL Cheng, FA Rahim CoMBInES-Conference on Management, Business, Innovation, Education and …, 2021 | 10 | 2021 |
| Malaysian young travellers’ online purchase intention of travel products GP Jin, FA Rahim, CL Fong, TL Cheng Journal of Marketing Advances and Practices 2 (1), 1-12, 2020 | 10 | 2020 |
| Consumers’ Intentıon to Use “Buy Now Pay Later” in Malaysıa LH Min, TL Cheng, LH Min, TL Cheng Proceedings of the CoMBInES—Conference on Management, Business, Innovation …, 2023 | 6 | 2023 |
| To buy or not to buy? Consumers' attitudes and purchase behavior for organic food in Malaysia TL Cheng, YW Mun, MNN Nair, SB Chuan Jurnal Pengurusan 60, 3-12, 2020 | 5 | 2020 |
| Spreading Faster Than the Virus: Social Media in Spreading Panic Among Young Adults in Malaysia FW Jalaludin, F Abdul Rahim, LC Tai, TH Cham International Conference on Information Systems and Intelligent Applications …, 2022 | 4 | 2022 |
| Organic Agriculture and Marketing Perspectives for Zenxin Organic Food Company A Case Study LC Tai, WM Yeong, M Nair, SB Chuan, AGM Tay Tai, CL, Yeong, WM, Malathi, N., Sia, BC, & Tay, AGM (2019). Organic …, 2019 | 2 | 2019 |
| 28. Food Tourism–Malaysian Perspective Towards Thai Food LC Tai, JY Tee, TY Kuek, AR Fitriya, PJ Goh Responsible Tourism and Hospitality (ICRTH) 2022, 109, 2023 | 1 | 2023 |
| CULINARY CHARMS: UNRAVELLING HOW FOOD IMAGE FACTORS AFFECT TOURISTS’SATISFACTION IN PENANG SW Gan, LC Tai, TY Kuek, FA Rahim, TTV Yap Management 8 (34), 19-31, 2023 | | 2023 |
| Consumers’ Intentıon To Use †œBuy Now Pay Later†In Malaysıa. LH Min, TL Cheng CoMBInES-Conference on Management, Business, Innovation, Education and …, 2023 | | 2023 |
| Exploring Antecedents and Consequences of Asian Reputation Model in the Asian Enterprise Context: A Conceptual Framework A Zulhamri, BA Yuhanis, LC Tai PAPER ID TITLE AUTHORS PAGE NUMBER, 80, 0 | | |
| Organic Agriculture and Marketing Perspectives for Zenxin Organic Food Company: A Case Study | | |
