| Virtual community: A sociocognitive analysis. NA Granitz, JC Ward Advances in consumer research 23 (1), 1996 | 299 | 1996 |
| Applying ethical theories: Interpreting and responding to student plagiarism N Granitz, D Loewy Journal of business ethics 72, 293-306, 2007 | 271 | 2007 |
| DITTO for Gen Z: A framework for leveraging the uniqueness of the new generation S Pichler, C Kohli, N Granitz Business Horizons 64 (5), 599-610, 2021 | 197 | 2021 |
| Now it's personal: Antecedents and outcomes of rapport between business faculty and their students NA Granitz, SK Koernig, KR Harich Journal of Marketing Education 31 (1), 52-65, 2009 | 182 | 2009 |
| Building self-brand connections: Exploring brand stories through a transmedia perspective N Granitz, H Forman Journal of brand management 22, 38-59, 2015 | 152 | 2015 |
| Individual, social and organizational sources of sharing and variation in the ethical reasoning of managers NA Granitz Journal of Business Ethics 42, 101-124, 2003 | 125 | 2003 |
| Web 2.0 and marketing education: Explanations and experiential applications N Granitz, SK Koernig Journal of Marketing education 33 (1), 57-72, 2011 | 117 | 2011 |
| Applying e-marketing strategies to online distance learning N Granitz, CS Greene Journal of Marketing Education 25 (1), 16-30, 2003 | 88 | 2003 |
| Adoption, rejection, or convergence: Consumer attitudes toward book digitization S Chen, N Granitz Journal of Business Research 65 (8), 1219-1225, 2012 | 81 | 2012 |
| Actual and perceived sharing of ethical reasoning and moral intent among in-group and out-group members NA Granitz, JC Ward Journal of Business Ethics 33, 299-322, 2001 | 60 | 2001 |
| Progressive yet traditional SK Koerning, N Granitz Journal of Advertising 35 (2), 81-98, 2006 | 45 | 2006 |
| Active learning and morality: Incorporating greater meaning into marketing education NA Granitz Marketing education review 11 (2), 25-41, 2001 | 38 | 2001 |
| Choosing business as a college major: A survey of high school students N Granitz, S Chen, KK Kohli Journal of the Academy of Business Education 15 (1), 11-32, 2014 | 35 | 2014 |
| Teaching about marketing and teaching marketing with innovative technology: Introduction to the special edition N Granitz, L Pitt Journal of Marketing Education 33 (2), 127-130, 2011 | 32 | 2011 |
| Creating and diffusing a technology champion course N Granitz, P Hugstad Journal of Marketing Education 26 (3), 208-225, 2004 | 29 | 2004 |
| The best of times is now: A study of the gay subculture's attitudes toward time G Brodowsky, N Granitz, B Anderson Time & Society 17 (2-3), 233-260, 2008 | 26 | 2008 |
| Textbooks for the YouTube generation? A case study on the shift from text to video N Granitz, C Kohli, MP Lancellotti Journal of Education for Business 96 (5), 299-307, 2021 | 16 | 2021 |
| Toward an understanding of gender differences in the use of e-commerce: An expansion of the technology acceptance model R Bredin, N Granitz, S Koernig Quarterly Journal of Electronic Commerce 2, 263-278, 2001 | 10 | 2001 |
| Next Round: The Role of Simulations in Business Education. N Granitz, C Kohli Journal of the Academy of Business Education 22, 2021 | 2 | 2021 |
| Death bells? Branding in the age of smartphones and AI CS Kohli, M Ebrahimi, N Granitz Journal of Business Strategy 44 (6), 399-405, 2023 | 1 | 2023 |
