| Quality characteristics and acceptability of three types of pitaya fruits in a consumer acceptance test C Tamby Chik, S Bachok, N Baba, A Abdullah, N Abdullah Journal of Tourism, Hospitality & Culinary Arts (JTHCA) 3 (1), 89-98, 2011 | 35 | 2011 |
| Motivational factors for halal certification adoption among small and micro enterprises in Malaysia NSA Basir, CT Chik, S Bachok, N Baba, R Hamid, MM Salleh International Journal of Supply Chain Management 7 (4), 391-396, 2018 | 30 | 2018 |
| Service attributes, customer satisfaction and return usage: A case of Uber Malaysia MZA Suhaimi, SA Talib, S Bachok, MM Saleh Journal of Tourism, Hospitality & Culinary Arts 10 (2), 81-103, 2018 | 23 | 2018 |
| How sensory marketing elements attract customer to return to theme restaurant N Kamaludin, C Thamby Chik, S Bachok, S Sulaiman Journal of Tourism, Hospitality & Culinary Arts (JTHCA) 12 (1), 1-10, 2020 | 19 | 2020 |
| Plate waste in public hospitals foodservice management in Selangor, Malaysia CT Chik, NA Zulkiply, S Bachok, Z Mohi, AM Shahril Indian journal of science and technology 11 (36), 11, 2019 | 15 | 2019 |
| Influence of social media on consumers’ food choices C Tamby Chik, A Zulkepeley, F Tarmizi, S Bachok Insight Journal (IJ) 4 (3), 21-34, 2019 | 8 | 2019 |
| The effect of perceived corporate social responsibility initiatives towards loyalty intention among four and five star hotels in Malaysia: The mediating effect of brand preference AM Shahril, NA Ashaari, R Hamid, S Bachok, N Baba Advanced Science Letters 23 (11), 10761-10764, 2017 | 8 | 2017 |
| The issues and challenges faced by Malay cuisine in the foreign market R Abdullah, A Arifin, A Samsudin, S Bachok, H Zahari Jurnal Intelek 16 (2), 20-28, 2021 | 5 | 2021 |
| Customer Awareness and Behavior Intention Towards the Use of Halal Logo on Restaurants S Bachok, N Jamalluddin, A Arsat, AM Shahril, S Sulaiman The Winners 12 (2), 196-203, 2011 | 5 | 2011 |
| Preferences towards quality, trust and trend in halal restaurant A Arsat, S Bachok, CT Chik, N Baba Heritage, Culture and Society 2 (1), 735-738, 2016 | 4 | 2016 |
| Foreign Patients’ Satisfaction toward Service Quality in Malaysia Private Hospitals AM Shahril, S Bachok, AA Amiluddin International Journal of Academic Research in Business and Social Sciences 1 …, 2021 | 2 | 2021 |
| Employee retention of outsourcing catering services in Malaysian government hospital N Baba, MR Yaakop, S Bachok, ZA Hamid, AM Shahril Proceeding of the 3 rd international hospitality and tourism conference …, 2016 | 2 | 2016 |
| Detection of non halal ingredient for halal verification in bakery and confectionery in Malaysia S Bachok, CT Chik, A Arsat, J Jamil, M Abd Ghani CURRENT ISSUES IN HOSPITALITY AND TOURISM RESEARCH AND INNOVATIONS, 333, 2012 | 2 | 2012 |
| Pitaya powder potential as antioxidant functional ingredient in food products CT Chik, S Bachok, N Baba, A Abdullah, WAW Mustapha, N Abdullah Current Issues in Hospitality and Tourism Research and Innovations, 243, 2012 | 2 | 2012 |
| Determination of food acceptance in restaurants and sensory evaluation laboratory CT Chik, S Bachok, S Sulaiman Current Issues in Hospitality and Tourism: Research and Innovations, 287-290, 2012 | 2 | 2012 |
| The implementation of halal logo and certification towards restaurant performance A Arsat, RSH Raja Azam, MI Zulkifly, S Bachok, N Baba | 2 | 2010 |
| Quality and nutritional properties of lansium domesticum corr jam N Abdullah, Z Shahril, S Bachok Institute of Research, Development and Commercialization, Universiti …, 2009 | 2 | 2009 |
| Moderating effects of media towards repurchasing functional food ML Mohamad Idris, C Tamby Chik, NFS Hazman Wong, ... Journal of Tourism, Hospitality and Culinary Arts 14 (3), 74-89, 2022 | 1 | 2022 |
| Low Calorie Cake: The Impact of Stevia Application in Baking Product AH Zulkifli, WRW Ismail, S Bachok, N Baba An International Multi-Disciplinary Graduate Conference of Terengganu (GraCe …, 2016 | 1 | 2016 |
| Sports tourism event attributes, destination image and revisit intention AM Shahril, S Bachok, N Baba, ZA Hamid, DA Razak Heritage, Culture and Society, 787-790, 2016 | 1 | 2016 |
