| Effects of supplier market orientation on distributor market orientation and the channel relationship: the distributor perspective JA Siguaw, PM Simpson, TL Baker Journal of marketing 62 (3), 99-111, 1998 | 1269 | 1998 |
| Conceptualizing Innovation Orientation: A Framework for Study and Integration of Innovation Research* JA Siguaw, PM Simpson, CA Enz Journal of product innovation management 23 (6), 556-574, 2006 | 971 | 2006 |
| Innovation orientation outcomes: The good and the bad PM Simpson, JA Siguaw, CA Enz Journal of Business Research 59 (10-11), 1133-1141, 2006 | 571 | 2006 |
| The impact of suppliers’ perceptions of reseller market orientation on key relationship constructs TL Baker, PM Simpson, JA Siguaw Journal of the Academy of Marketing science 27 (1), 50-57, 1999 | 559 | 1999 |
| Student evaluations of teaching: An exploratory study of the faculty response PM Simpson, JA Siguaw Journal of Marketing Education 22 (3), 199-213, 2000 | 352 | 2000 |
| Measuring the performance of suppliers: an analysis of evaluation processes PM Simpson, JA Siguaw, SC White Journal of Supply Chain Management 38 (4), 29-41, 2002 | 338 | 2002 |
| Destination word of mouth: The role of traveler type, residents, and identity salience PM Simpson, JA Siguaw Journal of Travel research 47 (2), 167-182, 2008 | 300 | 2008 |
| Softlifting: A model of motivating factors PM Simpson, D Banerjee, CL Simpson Journal of Business Ethics 13, 431-438, 1994 | 260 | 1994 |
| A model of value creation: Supplier behaviors and their impact on reseller-perceived value PM Simpson, JA Siguaw, TL Baker Industrial Marketing Management 30 (2), 119-134, 2001 | 241 | 2001 |
| An empirical investigation of consumer control factors on intention to use selected self‐service technologies A Oyedele, PM Simpson International Journal of Service Industry Management 18 (3), 287-306, 2007 | 232 | 2007 |
| Perceived travel risks: The traveller perspective and manageability PM Simpson, JA Siguaw International Journal of Tourism Research 10 (4), 315-327, 2008 | 231 | 2008 |
| Male nudity in advertisements: A modified replication and extension of gender and product effects PM Simpson, S Horton, G Brown Journal of the Academy of Marketing Science 24, 257-262, 1996 | 228 | 1996 |
| Preliminary evidence on the composition of relational exchange and its outcomes: the distributor perspective JA Siguaw, TL Baker, PM Simpson Journal of Business Research 56 (4), 311-322, 2003 | 126 | 2003 |
| Streaming apps: What consumers value A Oyedele, PM Simpson Journal of Retailing and Consumer Services 41, 296-304, 2018 | 124 | 2018 |
| Understanding the consumer propensity to observe PM Simpson, JA Siguaw, JW Cadogan European Journal of Marketing 42 (1/2), 196-221, 2008 | 99 | 2008 |
| Seniors, health information, and the Internet: motivation, ability, and Internet knowledge X Sheng, PM Simpson Cyberpsychology, Behavior, and Social Networking 16 (10), 740-746, 2013 | 73 | 2013 |
| Effects of religiousness on Sunday shopping and outshopping behaviours: a study of shopper attitudes and behaviours in the American South JA Siguaw, PM Simpson The International Review of Retail, Distribution and Consumer Research 7 (1 …, 1997 | 73 | 1997 |
| The association of ethical judgment of advertising and selected advertising effectiveness response variables PM Simpson, G Brown, RE Widing Journal of Business Ethics 17 (2), 125-136, 1998 | 71 | 1998 |
| Emerging adulthood, sharing utilities and intention to use sharing services A Oyedele, P Simpson Journal of Services Marketing 32 (2), 161-174, 2018 | 63 | 2018 |
| AIDS patients' perceptions of nursing care quality. MR Fusilier, PM Simpson Journal of Health Care Marketing 15 (1), 1995 | 60 | 1995 |
