| Market orientation and organizational performance: is innovation a missing link? JK Han, N Kim, RK Srivastava Journal of marketing 62 (4), 30-45, 1998 | 4911 | 1998 |
| New-product diffusion models V Mahajan, E Muller, Y Wind Springer Science & Business Media, 2000 | 686 | 2000 |
| Using Exploratory and Exploitative Market Learning for New Product Development* N Kim, K Atuahene‐Gima Journal of product innovation management 27 (4), 519-536, 2010 | 429 | 2010 |
| Impact of knowledge type and strategic orientation on new product creativity and advantage in high‐technology firms N Kim, S Im, SF Slater Journal of product innovation management 30 (1), 136-153, 2013 | 300 | 2013 |
| Product complements and substitutes in the real world: The relevance of “other products” AD Shocker, BL Bayus, N Kim Journal of Marketing 68 (1), 28-40, 2004 | 263 | 2004 |
| Entry barriers: A dull-, one-, or two-edged sword for incumbents? Unraveling the paradox from a contingency perspective JK Han, N Kim, HB Kim Journal of marketing 65 (1), 1-14, 2001 | 228 | 2001 |
| Demystifying intercultural service encounters: Toward a comprehensive conceptual framework P Sharma, JLM Tam, N Kim Journal of Service Research 12 (2), 227-242, 2009 | 227 | 2009 |
| Modeling intercategory and generational dynamics for a growing information technology industry N Kim, DR Chang, AD Shocker Management Science 46 (4), 496-512, 2000 | 210 | 2000 |
| Intercultural service encounters: An exploratory study of customer experiences S Barker, CEJ Härtel Cross Cultural Management: An International Journal 11 (1), 3-14, 2004 | 165 | 2004 |
| Multiple-category decision-making: Review and synthesis GJ Russell, S Ratneshwar, AD Shocker, D Bell, A Bodapati, A Degeratu, ... Marketing Letters 10, 319-332, 1999 | 146 | 1999 |
| Intercultural service encounters (ICSE): an extended framework and empirical validation P Sharma, JLM Tam, N Kim Journal of Services Marketing 26 (7), 521-534, 2012 | 135 | 2012 |
| Managing intraorganizational diffusion of technological innovations N Kim, RK Srivastava Industrial Marketing Management 27 (3), 229-246, 1998 | 135 | 1998 |
| Cooperate “and” compete: coopetition strategy in retailer‐supplier relationships S Kim, N Kim, JH Pae, L Yip Journal of Business & Industrial Marketing 28 (4), 263-275, 2013 | 127 | 2013 |
| National brands versus private labels: an empirical study of competition, advertising and collusion P Parker, N Kim European Management Journal 15 (3), 220-235, 1997 | 126 | 1997 |
| Growth models for multiproduct interactions: Current status and new directions BL Bayus, N Kim, AD Shocker New-product diffusion models, 141-163, 2000 | 108 | 2000 |
| Utilization of new technologies: Organizational adaptation to business environments N Kim, JH Pae Journal of the academy of marketing science 35, 259-269, 2007 | 101 | 2007 |
| Determining the going market value of a business in an emerging information technology industry: The case of the cellular communications industry N Kim, V Mahajan, RK Srivastava Technological Forecasting and Social Change 49 (3), 257-279, 1995 | 93 | 1995 |
| Collusive conduct in private label markets N Kim, PM Parker International Journal of Research in Marketing 16 (2), 143-155, 1999 | 92 | 1999 |
| Examining the role of attribution and intercultural competence in intercultural service encounters J Tam, P Sharma, N Kim Journal of services marketing 28 (2), 159-170, 2014 | 88 | 2014 |
| Strategic marketing capability: Mobilizing technological resources for new product advantage N Kim, S Shin, S Min Journal of Business Research 69 (12), 5644-5652, 2016 | 84 | 2016 |
