Consumer awareness and perception towards green products: A study of youngsters in India S Kumar, R Garg, A Makkar International Journal of Marketing & Business Communication 1 (4), 35, 2012 | 65 | 2012 |
Status and scope of online shopping: An interactive analysis through literature review S Kumar, S Maan International Journal of Advance Research in Computer Science and Management …, 2014 | 48 | 2014 |
Influence of marketers’ efforts on rural consumers and their mind set: a case study of Haryana S Kumar, VK Bishnoi Research in Mark ch in Mark ch in Mark ch in Mark ch in Marketing 80, 2007 | 32 | 2007 |
Women buying behaviour and consumption pattern of facial skin care products V Sabharwal, S Maan, S Kumar International Journal of Management and Social Sciences Research (IJMSSR) 3 (9), 2014 | 21 | 2014 |
Brand aspirations and brand switching behaviour of rural consumers: A case study of Haryana S Kumar, MRP Singh Indian Institute of Management Kozhikode, 2008 | 14 | 2008 |
Goods and Service Tax and its implications on revenue efficiency of sub-national governments in India: an empirical analysis S Garg, KP Narwal, S Kumar American Journal of Business 38 (4), 193-210, 2023 | 9 | 2023 |
Teenagers’ influence in family buying decision making of FMCG products: A case study of rural market V Singh, A Singh International Journal of Management and Social Sciences Research (IJMSSR) 3 …, 2014 | 9 | 2014 |
Impact of brand ambassadors on purchase behavior of rural youth and identifying the requisites of a rural brand ambassador-a case study of Haryana M Nain, S Kumar Paper presented and published in paper presented and published in IIM …, 2009 | 9 | 2009 |
Service quality measurement of internet banking: A customers’ perspective S Kumar, R Garg National Conference on Emerging Challenges for Sustainable Business 46 (3 …, 2012 | 7 | 2012 |
Impact of socio-economic variables on teenagers’ influence in family buying decisions V Singh, S Kumar Management and Labour Studies 39 (3), 349-364, 2014 | 6 | 2014 |
Exploring the determinants of purchase intention of organic consumers for organic food items: an exploratory study in India S Garg, KP Narwal, S Kumar British Food Journal 126 (3), 1238-1258, 2024 | 5 | 2024 |
IMPLICATIONS OF GOODS AND SERVICE TAX ON STATE'S REVENUE EFFICIENCY: AN EMPIRICAL STUDY ON INDIAN STATESS. S Garg, KP Narwal, S Kumar Review of Finance & Banking 15 (1), 2023 | 5 | 2023 |
Exploring demographic differences in online purchase frequency S Maan, S Kumar Mukt Shabd J 9, 4845-4855, 2020 | 5 | 2020 |
Influence of Teenagers in Family Purchase Decision Making of Cell Phones S Kumar, V Singh Advance Management Research: An International Journal (AMRIJ) 1 (1), 120-139, 2013 | 5 | 2013 |
Motives moving youth towards online shopping S Maan, S Kumar, S Rani Proceedings of International Conference on Strategies in Volatile and …, 2017 | 4 | 2017 |
Economic Impact of GST Reforms on Indian Economy: An Empirical Analysis S Garg, KP Narwal, S Kumar Orissa Journal of Commerce 43 (3), 1-16, 2023 | 2 | 2023 |
Potential Tourism Resources in Kaffa, Ethiopia TB Bushi, S Kumar Journal Homepage: http://ijmr. net. in 8 (11), 2020 | 2 | 2020 |
A study of consumer’s perception and buying pattern in emerging era of organized retailing – A case study of select shopping malls S Kumar Pragyaan 5 (2), 1-10, 2007 | 2* | 2007 |
Perceived benefits of modern cooking technologies: a study of beneficiaries of Pradhan Mantri Ujjwala Yojana S Angoori, S Kumar Technological Sustainability, 2023 | 1 | 2023 |
Brand aspirations and switching behaviour of rural consumers-a case study of Haryana S Kumar, MRP Singh KAIM J Manag Res. 3 (2), 70-77, 2011 | 1 | 2011 |