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Manuel Escourido
Manuel Escourido
Profesor de Marketing, Universidad de A Coruña
在 udc.es 的电子邮件经过验证
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引用次数
引用次数
年份
Marketing de ciudades y territorios
A Precedo, M Escourido
Dextra Editorial, 2017
132017
El marketing de ciudades como herramienta de gestión pública local: una aplicación al caso de As Pontes de García Rodríguez (A Coruña)
M Escourido
Doctoral Thesis, 2017
62017
Initial Impact and Socioeconomic Compensation for the Closure of a Coal-Fired Power Plant in a Local Entity
AJ Prado-Domínguez, F González-Laxe, M Escourido-Calvo, ...
Sustainability 13 (13), 7391, 2021
52021
Internalising negative self-image externalities: The first objective for city marketing as a municipal management tool
M Escourido-Calvo, AJ Prado-Domínguez, VA Martínez-Fernández
Advances in Science, Technology and Engineering Systems Journal 5 (1), 112-118, 2020
42020
El marketing de ciudades como una herramienta de gestión pública local: una aplicación al caso de As Pontes de García Rodríguez (A Coruña)
M Escourido-Calvo
32017
Expectation Marketing and Technological, Financial, and Image Risk. The Case of the Release of Cyberpunk 2077 Videogame
M Escourido-Calvo, VA Martínez-Fernández
Communication and Applied Technologies: Proceedings of ICOMTA 2022, 179-190, 2022
22022
Repositioning the City Brand in the Face of the Energy and Ecological Transition Paradigm
M Escourido-Calvo, AJ Prado-Domínguez, V Alejandro-Martínez, ...
Sustainability 15 (14), 10922, 2023
12023
Repositioning the City Brand to Address the Socio-economic Paradigm Shift Based on Sustainability: A Case Study
M Escourido-Calvo, AJ Prado-Domínguez, VA Martínez-Fernández
2022 17th Iberian Conference on Information Systems and Technologies (CISTI …, 2022
12022
Políticas públicas activas de empleo de un gobierno subcentral sostenibilidad socioeconómica.: Un caso de estudio
M Escourido-Calvo
Revista Estrategia Organizacional 10 (2), 1-38, 2021
12021
The Transformation of the Ecuadorian Private Television RTU: Marketing Strategies and COVID-19
AC Vaca-Tapia, V Crespo-Pereira, M Escourido-Calvo, RXM Alarcón
International Conference on Marketing and Technologies, 231-240, 2022
2022
Design of teaching materials for the dissemination of Women's contribution to economic analysis: innovation, equality and new competencies
R Fernández-González, A Filgueira-Vizoso, L Castro-Santos, ...
bstracts, 19, 2022
2022
Special Employment Centers: The Spanish Response to the Insertion of People with Functional Diversity and Its Impact on the Social Economy
M Escourido Calvo, F Puime Guillén, L Fernandez Rumbo, ...
International Conference on Economic Scientific Research-Theoretical …, 2021
2021
Public and City Marketing Applied to Improve Participatory Processes in Socio-Economic Paradigm Shifts: Energy Transition. A case study
M Escourido-Calvo, VA Martínez-Fernández, V Crespo-Pereira
2021 16th Iberian Conference on Information Systems and Technologies (CISTI …, 2021
2021
The local tax system as a relative price in city marketing:: The case of Santiago de Compostela
M Escourido-Calvo, VA Martínez-Fernández, AJ Prado-Domínguez
2020 15th Iberian Conference on Information Systems and Technologies (CISTI …, 2020
2020
Internalization of Negative Self-Image of the City
ME Calvo, VAM Fernández, AJP Domínguez
2019 14th Iberian Conference on Information Systems and Technologies (CISTI …, 2019
2019
Políticas públicas activas de empleo de un gobierno subcentral: sostenibilidad socioeconómica. Un caso de estudio. Active Public Employment Policies of a Sub-central Government …
M Escourido-Calvo
Active Public Employment Policies of a Sub-central Government: Socioeconomic Sustainability. A case study
M Escourido-Calvo
Sello Editorial UNAD, 0
Internalising Negative Self-Image Externalities: The First Objective for City Marketing as a Municipal Management Tool1
ME Calvo, AJP Domínguez, VAM Fernández
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