Marketing de ciudades y territorios A Precedo, M Escourido Dextra Editorial, 2017 | 13 | 2017 |
El marketing de ciudades como herramienta de gestión pública local: una aplicación al caso de As Pontes de García Rodríguez (A Coruña) M Escourido Doctoral Thesis, 2017 | 6 | 2017 |
Initial Impact and Socioeconomic Compensation for the Closure of a Coal-Fired Power Plant in a Local Entity AJ Prado-Domínguez, F González-Laxe, M Escourido-Calvo, ... Sustainability 13 (13), 7391, 2021 | 5 | 2021 |
Internalising negative self-image externalities: The first objective for city marketing as a municipal management tool M Escourido-Calvo, AJ Prado-Domínguez, VA Martínez-Fernández Advances in Science, Technology and Engineering Systems Journal 5 (1), 112-118, 2020 | 4 | 2020 |
El marketing de ciudades como una herramienta de gestión pública local: una aplicación al caso de As Pontes de García Rodríguez (A Coruña) M Escourido-Calvo | 3 | 2017 |
Expectation Marketing and Technological, Financial, and Image Risk. The Case of the Release of Cyberpunk 2077 Videogame M Escourido-Calvo, VA Martínez-Fernández Communication and Applied Technologies: Proceedings of ICOMTA 2022, 179-190, 2022 | 2 | 2022 |
Repositioning the City Brand in the Face of the Energy and Ecological Transition Paradigm M Escourido-Calvo, AJ Prado-Domínguez, V Alejandro-Martínez, ... Sustainability 15 (14), 10922, 2023 | 1 | 2023 |
Repositioning the City Brand to Address the Socio-economic Paradigm Shift Based on Sustainability: A Case Study M Escourido-Calvo, AJ Prado-Domínguez, VA Martínez-Fernández 2022 17th Iberian Conference on Information Systems and Technologies (CISTI …, 2022 | 1 | 2022 |
Políticas públicas activas de empleo de un gobierno subcentral sostenibilidad socioeconómica.: Un caso de estudio M Escourido-Calvo Revista Estrategia Organizacional 10 (2), 1-38, 2021 | 1 | 2021 |
The Transformation of the Ecuadorian Private Television RTU: Marketing Strategies and COVID-19 AC Vaca-Tapia, V Crespo-Pereira, M Escourido-Calvo, RXM Alarcón International Conference on Marketing and Technologies, 231-240, 2022 | | 2022 |
Design of teaching materials for the dissemination of Women's contribution to economic analysis: innovation, equality and new competencies R Fernández-González, A Filgueira-Vizoso, L Castro-Santos, ... bstracts, 19, 2022 | | 2022 |
Special Employment Centers: The Spanish Response to the Insertion of People with Functional Diversity and Its Impact on the Social Economy M Escourido Calvo, F Puime Guillén, L Fernandez Rumbo, ... International Conference on Economic Scientific Research-Theoretical …, 2021 | | 2021 |
Public and City Marketing Applied to Improve Participatory Processes in Socio-Economic Paradigm Shifts: Energy Transition. A case study M Escourido-Calvo, VA Martínez-Fernández, V Crespo-Pereira 2021 16th Iberian Conference on Information Systems and Technologies (CISTI …, 2021 | | 2021 |
The local tax system as a relative price in city marketing:: The case of Santiago de Compostela M Escourido-Calvo, VA Martínez-Fernández, AJ Prado-Domínguez 2020 15th Iberian Conference on Information Systems and Technologies (CISTI …, 2020 | | 2020 |
Internalization of Negative Self-Image of the City ME Calvo, VAM Fernández, AJP Domínguez 2019 14th Iberian Conference on Information Systems and Technologies (CISTI …, 2019 | | 2019 |
Políticas públicas activas de empleo de un gobierno subcentral: sostenibilidad socioeconómica. Un caso de estudio. Active Public Employment Policies of a Sub-central Government … M Escourido-Calvo | | |
Active Public Employment Policies of a Sub-central Government: Socioeconomic Sustainability. A case study M Escourido-Calvo Sello Editorial UNAD, 0 | | |
Internalising Negative Self-Image Externalities: The First Objective for City Marketing as a Municipal Management Tool1 ME Calvo, AJP Domínguez, VAM Fernández | | |