The role of digital marketing in achieving sustainable competitive advantage EM Denga, NR Vajjhala, S Rakshit Digital Transformation and Internationalization Strategies in Organizations …, 2022 | 42 | 2022 |
Digital marketing and the sustainable performance of small and medium enterprises EM Denga, S Rakshit Advancing SMEs toward e-commerce policies for sustainability, 213-234, 2023 | 21 | 2023 |
Digital branding in the digital era EM Denga, NRR Vajjhala, S Asortse The role of brands in an era of over-information, 171-197, 2023 | 13 | 2023 |
Implementing e-marketing in small and medium-sized enterprises for enhanced sustainability EM Denga Advancing SMEs Toward E-Commerce Policies for Sustainability, 88-110, 2023 | 7 | 2023 |
The relevance of supply chain preparedness on the long-term sustainability of SMEs S Asortse, EM Denga Advancing SMEs Toward E-Commerce Policies for Sustainability, 111-133, 2023 | 6 | 2023 |
Relationship selling as a strategic weapon for sustainable performance EM Denga, NR Vajjhala, S Rakshit Sales Management for Improved Organizational Competitiveness and Performance …, 2022 | 6 | 2022 |
Supply Chain Logistics Risk Mitigation: Impact of the COVID-19 Pandemic EM Denga, S Rakshit Global Risk and Contingency Management Research in Times of Crisis, 99-121, 2022 | 4 | 2022 |
Risks in Supply Chain Logistics: Constraints and Opportunities in North-Eastern Nigeria EM Denga, S Rakshit International Journal of Risk and Contingency Management (IJRCM) 11 (1), 1-18, 2022 | 3 | 2022 |
Revolutionizing Education: The Power of Technology EM Denga, SW Denga Revolutionizing Curricula Through Computational Thinking, Logic, and Problem …, 2024 | 2 | 2024 |
Digital Marketing Through a Diversity, Equity, and Inclusion Lens: Embracing a New Paradigm for Success EM Denga Effective Digital Marketing for Improving Society Behavior Toward DEI and …, 2024 | 1 | 2024 |
Brand Narrative in the 21st Century EM Denga The Role of Brands in an Era of Over-Information, 45-70, 2023 | 1 | 2023 |
Equipping Educators for the New Educational Paradigm EM Denga Revolutionizing Curricula Through Computational Thinking, Logic, and Problem …, 2024 | | 2024 |
Management of Client Loyalty at the Retail Point of Sale EM Denga, HS Ahmed Management and Marketing for Improved Retail Competitiveness and Performance …, 2023 | | 2023 |