Brand crises: The roles of brand familiarity and crisis relevance in determining the impact on brand evaluations N Dawar, J Lei Journal of Business Research 62 (4), 509-516, 2009 | 379 | 2009 |
Negative spillover in brand portfolios: Exploring the antecedents of asymmetric effects J Lei, N Dawar, J Lemmink Journal of marketing 72 (3), 111-123, 2008 | 360 | 2008 |
Inspire me to donate: The use of strength emotion in donation appeals J Liang, Z Chen, J Lei Journal of Consumer Psychology 26 (2), 283-288, 2016 | 155 | 2016 |
Consumer responses to vertical service line extensions J Lei, K de Ruyter, M Wetzels Journal of Retailing 84 (3), 268-280, 2008 | 149 | 2008 |
Base-rate information in consumer attributions of product-harm crises J Lei, N Dawar, Z Gürhan-Canli Journal of Marketing Research 49 (3), 336-348, 2012 | 146 | 2012 |
Service intensiveness and brand extension evaluations J Lei, R Pruppers, H Ouwersloot, J Lemmink Journal of Service Research 6 (3), 243-255, 2004 | 90 | 2004 |
Convergence in the high-technology consumer markets: Not all brands gain equally from adding new functionalities to products T Gill, J Lei Marketing letters 20 (1), 91-103, 2009 | 80 | 2009 |
The effect of food toppings on calorie estimation and consumption Y Jiang, J Lei Journal of Consumer Psychology 24 (1), 63-69, 2014 | 49 | 2014 |
To choose or to reject: The effect of decision frame on food customization decisions A Nagpal, J Lei, A Khare Journal of Retailing 91 (3), 422-435, 2015 | 47 | 2015 |
A new perspective on the incentive–blood donation relationship: partnership, congruency, and affirmation of competence D Chmielewski, LL Bove, J Lei, B Neville, A Nagpal Transfusion 52 (9), 1889-1900, 2012 | 46 | 2012 |
The nature and framing of gambling consequences in advertising DC Orazi, J Lei, LL Bove Journal of Business Research 68 (10), 2049-2056, 2015 | 35 | 2015 |
Empowering social change through advertising co-creation: the roles of source disclosure, sympathy and personal involvement DC Orazi, LL Bove, J Lei International Journal of Advertising 35 (1), 149-166, 2016 | 28 | 2016 |
The clothes that make you eat healthy: The impact of clothes style on food choice X Wang, X Wang, J Lei, MC Chao Journal of Business Research, 2020 | 18 | 2020 |
Impact of vertical line extensions on brand attitudes and new extensions: The roles of judgment focus, comparative set and positioning M Palmeira, J Lei, A Valenzuela European Journal of Marketing, 2019 | 18 | 2019 |
Colour correct: the interactive effects of food label nutrition colouring schemes and food category healthiness on health perceptions G Nyilasy, J Lei, A Nagpal, J Tan Public health nutrition 19 (12), 2122-2127, 2016 | 18 | 2016 |
The impact of information characteristics on negative spillover effects in brand portfolios J Lei, N Dawar, L Jos ACR North American Advances, 2006 | 18 | 2006 |
Counter‐stereotypical products: Barriers to their adoption and strategies to overcome them T Gill, J Lei Psychology & Marketing 35 (7), 493-510, 2018 | 16 | 2018 |
The Impact of a Two-Step Choice Process on Trade-Off Decisions J Lei, Y Zhang Journal of Consumer Research, 2021 | 7 | 2021 |
The impact of brand relatedness on negative spillover effects in brand portfolios J Lei, N Dawar, J Lemmink ACR North American Advances, 2008 | 7 | 2008 |
What kind of donor are you? Uncovering complexity in donor identity L Bove, D Chmielewski, BA Neville, J Lei, A Nagpal Psychology & Marketing 38 (1), 70-85, 2021 | 5 | 2021 |