| Marketing management RKA Deepak, S Jeyakumar Educreation Publishing, 2019 | 642 | 2019 |
| Relative Efficacy Ambush Marketing and Cause Related Marketing RKA Deepak, DC Kathiravan Asia Pacific Journal of Marketing & Management Review 3 (7), 86 - 94, 2014 | 5 | 2014 |
| Public Cognizance on Cause Assortment in Cause Affiliated Campaigns C Kathiravan, DRK Alias International Journal Of Marketing, Financial Services & Management Research …, 2013 | 5 | 2013 |
| The marketing strategy of cause affiliated marketing and consumer purchase persistence between industries RKA Deepak, DC Kathiravan Review of Research 2 (11), Article No. 395, 2013 | 4 | 2013 |
| Influence of brand image on purchase intention towards fmcg products MAJ Reena, RKA Deepak, C Velaudham, M Manivannan Journal of Emerging Technologies and Innovative Research (JETIR) Volume 6, 2019 | 3 | 2019 |
| EMPLOYEES PERSPECTIVE OF KNOWLEDGE MANAGEMENT IN BANKS CKRKAD M.Manivannan Indian Streams Research Journal 4 (9), 1 - 11, 2014 | 2 | 2014 |
| Enactment of Skeptism in Cause affiliated Marketing RKA Deepak, DC Kathiravan Asian Journal of Research in Business Economics and Management 4 (8), 160 - 169, 2014 | 2 | 2014 |
| “Gypsy” Narikuravar Community: Problems in Accessing Health Care Services RKA Deepak, C Velaudham, M Manivannan Indian Journal of Public Health 10 (9), 2019 | 1 | 2019 |
| Cause related marketing: an overview RKA Deepak, C Kathiravan Recent Research, 116, 2019 | 1 | 2019 |
| THE REPRESENTATION OF CHARITY ORIENTED MARKETING IN JAMMU & KASHMIR FLOOD DISASTER RKA DEEPAK GLOBAL SCHOLASTIC RESEARCH JOURNAL OF MULTIDISCIPLINARY 1 (2), 10 - 18, 2014 | | 2014 |
| Human Ecology Sway the Consumer’s Immersion on Cause affiliated Marketing RKA Deepak, DC Kathiravan Intercontinental Management Research Review 2 (6), 23 - 36, 2014 | | 2014 |
| Socio economic Implication of Social Networking Sites drives Positive Brand and corporate image in Youths Behaviour G Sriram, RKA Deepak, DC Kathiravan Socio-economic and cultural implications of social networking sites (SNS) on …, 2014 | | 2014 |
| Business Excellence Thru Sustainable Corporate Image: The Depiction of Cause Affiliated Marketing in Uttarakhand Flood Disaster RKA Deepak, DC Kathiravan International Journal of Applied Management and Business Utility 2 (2), 39 - 43, 2014 | | 2014 |
| The sudden Disaster in cause affiliated marketing amid in the industries RKA Deepak, DC Kathiravan, G Sriram Indian Journal of Applied Research 3 (12), 335 - 337, 2013 | | 2013 |
| Consumer's Inclination in E-Service quality of Online shopping G Sriram, DC Kathiravan, RKA Deepak Asian Academic Research Journal of Multi Disciplinary 1 (15), 445 - 453, 2013 | | 2013 |
| Portrayal of Social Media in Contemporary Business: A Strategy to establish a Brand and nurture corporate image D Kathiravan, G Sriram, RKA Deepak Social Media - A New Frontier for Business, 178 - 182, 2013 | | 2013 |
| Human Resource Management: Incorporation of work environment and Job satisfaction RKA Deepak Asian Academic Research Journal of Social Science & Humanities 1 (14), 98 - 114, 2013 | | 2013 |
| Exploring Customer’s somatic sensation of E – service quality of online mobile shopping websites G Sriram, DC Kathiravan, RKA Deepak Contemporary Issues in Management, 85 - 88, 2013 | | 2013 |
| The marketing strategy of Cause affiliated and consumer purchase persistence: The lying enactment of brand awareness and corporate image of new decade RKA Deepak, DC Kathiravan, G Sriram Contemporary Issues in Management, 548 - 552, 2013 | | 2013 |
| A Priori Paradigm of HRM in the assimilation between work environment factors and job satisfaction among Indian IT/ITES/BPO sectors at Chennai MRKA Deepak, DC Kathiravan Contemporary Management Practices in Indian Business Scenario, 63 - 76, 2013 | | 2013 |
