| How do consumers co-create their experiences? An exploration in the heritage sector J Minkiewicz, J Evans, K Bridson Journal of marketing management 30 (1-2), 30-59, 2014 | 350 | 2014 |
| Corporate image in the leisure services sector J Minkiewicz, J Evans, K Bridson, F Mavondo Journal of Services Marketing 25 (3), 190-201, 2011 | 212 | 2011 |
| Co-production of service experiences: insights from the cultural sector J Minkiewicz, K Bridson, J Evans Journal of services marketing 30 (7), 749-761, 2016 | 60 | 2016 |
| Retail brand orientation, positional advantage and organisational performance K Bridson, J Evans, F Mavondo, J Minkiewicz The International Review of Retail, Distribution and Consumer Research 23 (3 …, 2013 | 50 | 2013 |
| Co-creation in the heritage sector J Minkiewicz, JR Evans, K Bridson Deakin University, 2009 | 20 | 2009 |
| Corporate brand identity and image congruence in the leisure services sector: a stakeholder perspective J Minkiewicz, F Mavondo, K Bridson Deakin University, 2007 | 6 | 2007 |
| An investigation of corporate image, customer satisfaction and loyalty-more than just monkey business J Minkiewicz, J Evans, K Bridson, F Mavondo Deakin University, 2008 | 5 | 2008 |
| Demonstrating impact-four case studies of public art museums J Evans, K Bridson, J Minkiewicz Deakin University, 2013 | 4 | 2013 |
| Co-creation: an exploratory investigation into the construct and its dimensions J Minkiewicz, J Evans, K Bridson European Marketing Academy Conference, Copenhagen, 2010 | 3 | 2010 |
| Building brand identity: Does it pay? An investigation into cultural and recreational services J Minkiewicz, J Evans, K Bridson Deakin University, 2008 | 3 | 2008 |
| The relevance of role models to older aged Generation Y consumers J Minkiewicz, K Bridson Deakin University, 2007 | 3 | 2007 |
| Arts Philanthropy: Towards a better Practice Model L Gillies, J Minkiewicz Margaret Lawrence Bequest, 2013 | 2 | 2013 |
| Philanthropy: towards a better practice model L Gillies, J York, J Minkiewicz University of Melbourne, 2018 | | 2018 |
| Co-creation of the Consumption Experience in the Heritage Sector: Conceptualisation, Operationalisation and Vaidation J Minkiewicz University of Melbourne, Melbourne Business School, 2013 | | 2013 |
| The role of brand personality in the arts: an assessment of brand personality of the National Gallery of Victoria J Evans, K Bridson, J Minkiewicz | | 2013 |
| Moving from reverence to relevance: an exploration of the brand image of the public art museum sector J Evans, K Bridson, J Minkiewicz | | 2013 |
| Marketing Research: Study Guide K Bridson, J Minkiewicz Deakin University, 2010 | | 2010 |
| Learning Materials for Marketing Research K Bridson, J Minkiewicz Deakin University, 2009 | | 2009 |
Felix T. MavondoMonash University, Department of Marketing在 monash.edu 的电子邮件经过验证
Felix T. MavondoMonash University, Department of Marketing在 monash.edu 的电子邮件经过验证