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Vitor Lima
Vitor Lima
Assistant Professor of Marketing - ESCP Business School
在 escp.eu 的电子邮件经过验证 - 首页
标题
引用次数
引用次数
年份
Consumer engagement on social media: Insights from a virtual brand community
VM Lima, HAR Irigaray, C Lourenco
Qualitative Market Research: An International Journal 22 (1), 14-32, 2019
822019
Soccer and Twitter: Virtual brand community engagement practices
MT Zanini, FC Moraes, VM Lima, C Migueles, C Lourenço, HAR Irigaray
Marketing Intelligence & Planning 37 (7), 791-805, 2019
442019
Human enhancement technologies and the future of consumer well-being
VM Lima, RW Belk
Journal of Services Marketing 36 (7), 885-894, 2022
152022
The Promethean biohacker: on consumer biohacking as a labour of love
VM Lima, LA Pessôa, RW Belk
Journal of Marketing Management 38 (5-6), 483-514, 2022
112022
Branding Rio de Janeiro: A semiotic analysis
VM Lima, ABA Corrêa, MT Zanini, LAGP Pessôa, HAR Irigaray
Marketing Intelligence & Planning 37 (6), 645-659, 2019
82019
Bodies as machines. Machines as bodies
VM Lima, RW Belk
Consumption Markets & Culture 27 (2), 178-190, 2024
62024
#Cyborgs Are In Your Dreams, Thoughts, Talks, And Perhaps Next Door
VM Lima, LA Pessôa, RW Belk
ACR NA - Advances in Consumer Research 48, 506-507, 2020
52020
Biohacking COVID-19: Sharing is not Always Caring
VM Lima, RW Belk
Journal of Public Policy & Marketing 42 (4), 2023
42023
The consumption of technology as a structural element of identity: A theoretical and methodological discussion based on French Semiotics
VM Lima, LAGP Pessôa
Cadernos EBAPE. BR 16 (4), 679-691, 2018
42018
Engajamento do consumidor em uma comunidade virtual de marca
VM Lima, JMG Nunes
XXXIX Encontro da ANPAD - ENANPAD 2015, 2015
42015
Engajamento do consumidor em uma comunidade virtual de marca
VM Lima
Fundação Getulio Vargas - FGV, 2014
42014
Discursive interactions shaping online brand communities’ social dynamics
VM Lima, LA Pessôa
Qualitative Market Research: An International Journal 26 (3), 232-246, 2023
32023
Non-dyadic human–robot interactions and online brand communities
VM Lima, MT Zanini, HA Irigaray
Marketing Intelligence & Planning 40 (6), 724-737, 2022
32022
Eu, meu lugar e eu mesmo: explorando a ligação entre consumidores e lugares com um tempero do Nordeste brasileiro
VM Lima, RC Mancebo, LAG de Paula Pessôa, ASM da Costa
Cadernos EBAPE. BR 18 (3), 609-622, 2020
32020
O consumo de tecnologia como estruturante identitário: uma discussão teórico-metodológica fundamentada pela Semiótica francesa
VM Lima, LAGP Pessôa
Cadernos EBAPE. BR 16, 679-691, 2018
22018
Me, my place, and I: Exploring consumer-place attachment in Brazil’s Northeast region
VM Lima, RC Mancebo, LAGDEP PESSÔA, ADESÁMDA COSTA
Cadernos EBAPE. BR 18 (3), 609-622, 2020
12020
A construção identitária da marca Rio sob a perspectiva cultural: narrativas sobre o espaço convertido em mercadoria
FB Mello, LAGP Pessôa, VM Lima
Diálogo com a Economia Criativa 5 (13), 142-159, 2020
12020
Comunicação, planejamento e convergência de mídias
PRG de Sá, VM Lima
Editora FGV, 2018
12018
Arts-Based Research
G Larsen, L Walther, C Hua, JM Svendsen, RW Belk, VM Lima, ...
Consumer Culture Theory Conference, 2024
2024
In Case of a Biological Emergency, Break Glass. Enhance Your Self
VM Lima, RW Belk
Consumer Culture Theory Conference, 2024
2024
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