| The effectiveness of female nudity in advertising in three European countries C Dianoux, Z Linhart International Marketing Review 27 (5), 562-578, 2010 | 82 | 2010 |
| Attitudes toward product placement: a cross-cultural analysis in Tunisia, France, Italy, and Poland S Khalbous, D Vianelli, T Domanski, C Dianoux, M Maazoul International Journal of Marketing Studies 5 (2), 138-153, 2013 | 27 | 2013 |
| Comparative advertising: citing or not the leading brand and its price C Dianoux, JL Herrmann, H Zeitoun Journal of Consumer Marketing 30 (4), 345-354, 2013 | 14 | 2013 |
| Advertising in Czech and French magazines C Dianoux, J Kettnerová, Z Linhart Contemporary Euromarketing, 139-152, 2018 | 11 | 2018 |
| In-Store shopping behavior: A cross-cultural comparison in Italy, France and Poland D Vianelli, C Dianoux, T Domanski, JL Herrmann Market Entry and Operational Decision Making in East-West Business …, 2013 | 11 | 2013 |
| Business strategies for economies in transition: book of readings on CEE countries PG Chadraba, R Springer Cambridge Scholars Publishing, 2020 | 8 | 2020 |
| L'influence de la publicité comparative sur la mémorisation et les attitudes: expérimentation dans le contexte français C Dianoux, JL Herrmann Recherche et Applications en Marketing (French Edition) 16 (2), 33-50, 2001 | 8 | 2001 |
| La théorie de l'assimilation-contraste peut elle contribuer à expliquer le fonctionnement des annonces comparatives C Dianoux, JL Herrmann, I Poncin, H Zeitoun, GFK Sofema Actes du XXIIe Congrès de l'Association Française de Marketing, Nantes, 2006 | 7 | 2006 |
| The Attitude toward advertising in general and Attitude toward specific ads: is it the same influence whatever the countries? C Dianoux, L Zdenek na, 2012 | 6 | 2012 |
| La pubblicità comparativa in Europa: bilancio e prospettive C Dianoux, JL Herrmann Micro & macro marketing 10 (1), 143-170, 2001 | 6 | 2001 |
| Cognitive and affective reactions to nudity in advertising in Serbia G Ognjanov, C Dianoux, Z Linhart, MJ Filipovich Economic themes 47 (4), 33-47, 2009 | 5 | 2009 |
| INCIDENCE DE LA LONGUEUR DU QUESTIONNAIRE SUR LA STABILITÉ DES RÉPONSES. C Dianoux Revue française du marketing, 2007 | 5 | 2007 |
| J. Kettnerova ‘Impact of Nudity in Advertisements: Comparison of the First Results form Spain, France and the Czech Republic’in: Sringer, R. and P. Chadraba C Dianoux, Z Linhart Proceedings of the 15th Annual Conference on Marketing and Business …, 2007 | 5 | 2007 |
| La prise en compte de l'interaction sociale dans l'étude de l'influence publicitaire: les résultats d'une première expérimentation C Dianoux, JL HERRMANN Congrès International de l'Association Française de Marketing, 683-693, 2003 | 5 | 2003 |
| Comparative advertising in central and Eastern Europe: the case of Poland C Dianoux, T Domanski, JL Herrmann Proceedings of the 8th Annual Conference on Marketing Strategies for Central …, 2000 | 5* | 2000 |
| L’identification de la contribution des éléments de qualité à la satisfaction: le problème de la formulation des items dans le cadre d’un questionnaire Kano C Dianoux La Revue des Sciences de Gestion, 87-92, 2010 | 4 | 2010 |
| Le choix de la base de données pour une campagne promotionnelle par SMS C Dianoux, G Held Revue Française du Marketing 199 (4/5), 25, 2004 | 4 | 2004 |
| Wpływ reklamy porównawczej na zachowania konsumentów T Domański, C Dianoux, JL Hermann Marketing i Rynek, 2-6, 2003 | 4* | 2003 |
| La publicité comparative en Europe: bilan et perspectives C Dianoux, JL Herrmann Convegno ‘’Le tendenze del marketing in Europa 24, 2000 | 4 | 2000 |
| L'influence des publicités comparatives sur le comportement du consommateur C Dianoux Université Nancy 2, 1999 | 4 | 1999 |
