Share of wallet in retailing: the effects of customer satisfaction, loyalty cards and shopper characteristics AW Mägi Journal of retailing 79 (2), 97-106, 2003 | 924 | 2003 |
A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects L Bergkvist, H Hjalmarson, AW Mägi International Journal of Advertising 35 (2), 171-184, 2016 | 305 | 2016 |
Defining and measuring recreational shopper identity M Guiry, AW Mägi, RJ Lutz Journal of the Academy of Marketing Science 34, 74-83, 2006 | 251 | 2006 |
Perceived service quality and customer satisfaction in a store performance framework: An empirical study of Swedish grocery retailers A Mägi, CR Julander Journal of Retailing and consumer services 3 (1), 33-41, 1996 | 229 | 1996 |
Consumers’ store-level price knowledge: Why are some consumers more knowledgeable than others? AW Mägi, CR Julander Journal of Retailing 81 (4), 319-329, 2005 | 122 | 2005 |
Store loyalty?: an empirical study of grocery shopping A Mägi Stockholm School of Economics, 1999 | 65* | 1999 |
Linking customer satisfaction to financial performance data C Julander, A Magi, J Jonsson, A Lindqvist Advancing service quality: A global perspective, 301-310, 1997 | 57 | 1997 |
Customer satisfaction in a store performance framework A Mägi Economic Research Institute, Stockholm School of Economics [Ekonomiska …, 1995 | 20 | 1995 |
How do consumers update store price perceptions? AW Mägi, J Gunnarsson, S Rosengren Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | 4 | 2017 |
Upplevd kvalitet, produktivitet och lönsamhet i dagligvaruhandeln A Mägi, CR Julander | 3 | 1994 |
A descriptive study of the French food retailing industry A Tordjman, A Mägi | 1 | 1996 |
Trends in European Marketing Publication Output L Bergkvist, AW Mägi transfer 4, 21, 2010 | | 2010 |
How Do Consumers Perceive the Overall Price-Level of a Grocery Store?—An Exploratory Field Study J Gunnarsson, AW Mägi Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference …, 2002 | | 2002 |