| Technology-enabled remote learning during COVID-19: Perspectives of Australian teachers, students and parents LA Ewing, HB Cooper Technology, pedagogy and education 30 (1), 41-57, 2021 | 245 | 2021 |
| Brand‐self identity narratives in the James Bond movies H Cooper, S Schembri, D Miller Psychology & Marketing 27 (6), 557-567, 2010 | 121 | 2010 |
| Restoring luxury corporate heritage brands: From crisis to ascendency H Cooper, D Miller, B Merrilees Journal of Brand Management 22, 448-466, 2015 | 55 | 2015 |
| Corporate heritage brand management: Corporate heritage brands versus contemporary corporate brands H Cooper, B Merrilees, D Miller Journal of Brand Management 22, 412-430, 2015 | 53 | 2015 |
| Artificial intelligence focus and firm performance S Mishra, MT Ewing, HB Cooper Journal of the Academy of Marketing Science 50 (6), 1176-1197, 2022 | 43 | 2022 |
| Using AI predicted personality to enhance advertising effectiveness M Shumanov, H Cooper, M Ewing European Journal of Marketing 56 (6), 1590-1609, 2022 | 36 | 2022 |
| The corporate heritage brand paradox: Managing the tension between continuity and change in luxury brands H Cooper, B Merrilees, D Miller Australasian Marketing Journal 29 (4), 320-328, 2021 | 15 | 2021 |
| The role of sport (and sporting stories) in a family’s navigation of identity and meaning HB Cooper, TK Ewing Sport, Education and Society, 2019 | 10 | 2019 |
| Text-mining 10-K (annual) reports: a guide for B2B marketing research HB Cooper, MT Ewing, S Mishra Industrial Marketing Management 107, 204-211, 2022 | 7 | 2022 |
| Contrasting cases of corporate heritage-in-use: Vibrant versus latent approaches D Miller, B Merrilees, H Cooper Foundations of corporate heritage, 247-258, 2017 | 6 | 2017 |
| From bad to worse: The negative and deteriorating portrayal of teachers on screen LA Ewing, M Ewing, H Cooper Teachers and Teaching 27 (6), 506-519, 2021 | 5 | 2021 |
| Balancing creativity and organisational performance in an advertising agency network: A case study PM Collier, MT Ewing, HB Cooper Journal of marketing communications 27 (8), 840-864, 2021 | 4 | 2021 |
| Hero brands, brand heroes: How RM Williams inspired a cult following and created a shared sense of meaning HB Cooper, MT Ewing, C Campbell, E Treen Business Horizons 66 (3), 405-414, 2023 | 3 | 2023 |
| Marketing communication education in developing countries: Post-pandemic insights from India and South Africa HB Cooper, MT Ewing, L Jayasinghe, I Struweg, M Wait Journal of marketing communications 30 (2), 242-264, 2024 | 2 | 2024 |
