关注
Seoungwoo Lee
Seoungwoo Lee
School of Business, Yonsei University
在 yonsei.ac.kr 的电子邮件经过验证 - 首页
标题
引用次数
引用次数
年份
Managing the versioning decision over an app’s lifetime
S Lee, J Zhang, M Wedel
Journal of Marketing 85 (6), 44-62, 2021
302021
Drivers of customer equity
RT Rust, J Kim, Y Dong, TJ Kim, S Lee
Handbook of Research on Customer Equity in Marketing, 17-43, 2015
262015
EXPRESS: The Impact of App Crashes on Consumer Engagement
SW Shi, S Lee, K Kalyanam, M Wedel
Journal of Marketing, 00222429241304322, 2024
2024
Performance vs. Purpose Appeals: The Role of Persuasive Messaging in Consumers’ Choice of Sustainable Packaging
Y Kim, S Lee
마케팅관리연구 29 (4), 45-60, 2024
2024
系统目前无法执行此操作,请稍后再试。
文章 1–4