| Internet marketing adoption by small business enterprises in Malaysia NF Mokhtar International Journal of Business and Social Science, 2015 | 101 | 2015 |
| Choice of business aims and strategies by small business enterprises in developing countries NF Mokhtar International Journal of Business and Social Science 4 (9), 2013 | 24 | 2013 |
| A conceptual framework of Halal green supply chain management (HGSCM) I Ibrahim, AK Rahmat, NF Mokhtar, A Amer, IA Halin, NR Masrom 2020 11th IEEE Control and System Graduate Research Colloquium (ICSGRC), 361-365, 2020 | 16 | 2020 |
| The social media and marketing strategies: how it impacts the small and medium sized enterprises business performance NF Mokhtar, ZRA Hasan, ASA Halim Australian Journal of Business and Management Research 3 (4), 184-190, 2017 | 16 | 2017 |
| Cost, security and features influencing baby boomers behavioral intention on adopting Whatsapp application AA Yusof, NF Mokhtar, K Set International Journal of Accounting 4 (18), 67-77, 2019 | 13 | 2019 |
| Applying technology organization and environment (TOE) model in social media marketing adoption: the case of small and medium enterprises in Kelantan, Malaysia NF Mokhtar, ZRA Hasan, M Halim Social Sciences (Pakistan) 11 (21), 5139-5144, 2016 | 11 | 2016 |
| Investigating the factors of trust and risk on career women in luxury brand purchasing intention online in Malaysia FZA Wahab, NF Mokhtar, K Set Int J Account Financ Bus 4 (19), 108-122, 2019 | 10 | 2019 |
| A cashless society: Perception of Malaysian consumers toward the usage of debit cards NF Mokhtar Int. J. Account 4, 91-100, 2019 | 8 | 2019 |
| Hubungan antara kualiti perkhidmatan, kepuasan dan kesetiaan pelanggan dalam industri taska S Mokhlis, NF Mokhtar Journal of Business Innovation 4 (1), 13, 2019 | 7 | 2019 |
| Social welfare development program among coastal community (SPKMP) in Kuala Terengganu: A preliminary assessment on the performance of the program D Aisyah, K Omar, NF Mokhtar Elixir International Journal 74, 27065-27071, 2014 | 6 | 2014 |
| Regret and Satisfaction Influencing Attitude and Intention in Using Homestay Terminology: The Structural Approach SF Padlee, A Ali, NF Mokhtar, SNA Zulkiffli Asian Social Science 9 (17), 94, 2013 | 5 | 2013 |
| Digital marketing Adoption by Small Business Enterprises in Malaysia NF Mokhtar International Journal of Business and Social Science 6 (1), 2015 | 4 | 2015 |
| Exploring the success factor of social media marketing strategies among micro-enterprises in Malaysia NF Mokhtar, ZRA Hasan International Journal of Electronic Business 18 (3), 249-268, 2023 | 3 | 2023 |
| Teachers behavior toward digital education SNA Anuar, NF Mokhtar, K Set JOURNAL INFORMATION AND TECHNOLOGY MANAGEMENT (JISTM) 4 (13), 32-47, 2019 | 3 | 2019 |
| Social Media Marketing and Entrepreneurs: The Uses of Social Media as Business Platform by Small Businesses in Malaysia NF Mokhtar Proceedings of ICTS, 49-62, 2017 | 3 | 2017 |
| An Internet adoption framework for marketing by small business enterprises in developing countries NF Mokhtar Victoria University, 2013 | 3 | 2013 |
| The effect of ICT infrastructure on business performance of micro and small enterprises in Yemen: the moderating effect of social media marketing SSA Bin-Obaidellah, NF Mokhtar, NA Awi, S Mokhlis International Journal of Procurement Management 18 (1), 44-67, 2023 | 2 | 2023 |
| Determinant factors of quality assurance in halal food industry R Ahmad, I Ibrahim, A Amer, NF Mokhtar, MH Abdullah Advances in Transportation and Logistics Research 4, 115-128, 2021 | 2 | 2021 |
| Eco-Friendly Beauty Products in Malaysia: Unveiling Consumer Purchase Intentions and Influential Factors NF Mokhtar International Journal of Business and Technology Management 5 (4), 70-84, 2023 | 1 | 2023 |
| An internet marketing adoption framework for small business enterprises NF Mokhtar, S Burgess | 1 | 2010 |
