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David Schindler
David Schindler
Assistant Professor of Marketing, Friedrich-Alexander-Universität Erlangen-Nürnberg
在 fau.de 的电子邮件经过验证
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Let’s face it: When and how facial emojis increase the persuasiveness of electronic word of mouth
T Maiberger, D Schindler, N Koschate-Fischer
Journal of the Academy of Marketing Science 52 (1), 119-139, 2024
192024
How speaking versus writing to conversational agents shapes consumers’ choice and choice satisfaction
D Schindler, T Maiberger, N Koschate-Fischer, WD Hoyer
Journal of the Academy of Marketing Science 52 (3), 634-652, 2024
72024
Crossing the (Property) Line: In-Stream Advertising on Smartphones and Consumers’ Territorial Responses
D Schindler, T Maiberger, N Koschate-Fischer
2022 AMA Winter Academic Conference, 446, 2022
2022
“Do You Speak Emoji?”–How Visual Cues Shape Computer-Mediated Communication
T Maiberger, D Schindler, E Sanders, N Koschate-Fischer
ACR North American Advances, 2020
2020
Essays on Product Experience and Price Promotions
D Schindler
Friedrich-Alexander-Universität Erlangen-Nürnberg, 2018
2018
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