| Consumer values and the importance of store attributes O Erdem, A Ben Oumlil, S Tuncalp International Journal of retail & distribution management 27 (4), 137-144, 1999 | 369 | 1999 |
| Ethical decision-making differences between American and Moroccan managers AB Oumlil, JL Balloun Journal of Business Ethics 84, 457-478, 2009 | 191 | 2009 |
| Consumer education programs for mature consumers A Ben Oumlil, AJ Williams Journal of Services Marketing 14 (3), 232-243, 2000 | 101 | 2000 |
| Self-concept by gender: A focus on male-female consumer AB Oumlil, O Erdem Journal of Marketing Theory and Practice 5 (1), 7-14, 1997 | 50 | 1997 |
| Cultural variations and ethical business decision making: a study of individualistic and collective cultures AB Oumlil, JL Balloun Journal of Business & Industrial Marketing 32 (7), 889-900, 2017 | 37 | 2017 |
| Strategic alliances and organisational buying: an empirical study of the healthcare industry AB Oumlil, AJ Williams International Journal of Procurement Management 4 (6), 610-626, 2011 | 19 | 2011 |
| Millennials’ attitude toward advertising: an international exploratory study AB Oumlil, JL Balloun Young Consumers 21 (1), 17-34, 2020 | 18 | 2020 |
| A classification and analysis of JPMM articles AJ Williams, AB Oumlil Journal of Purchasing and Materials Management 23 (3), 24-28, 1987 | 18 | 1987 |
| Economic change and consumer shopping behavior AB Oumlil (No Title), 1983 | 18 | 1983 |
| Warranty planning and development framework: a case study of a high‐tech multinational firm A Ben Oumlil Journal of Business & Industrial Marketing 23 (7), 507-517, 2008 | 13 | 2008 |
| Market-driven procurement AB Oumlil, AJ Williams Industrial Marketing Management 18 (4), 289-292, 1989 | 13 | 1989 |
| Country-Of-Origin (COO) impact and product categories’ evaluations: The case of an emerging market AB Oumlil Journal of Marketing Development and Competitiveness 14 (1), 2020 | 12 | 2020 |
| Warranty implementation and evaluation: A global firm's case A Ben Oumlil Journal of Product & Brand Management 22 (2), 161-171, 2013 | 8 | 2013 |
| Financial services and the elderly poor: development and implementation of sustainable intervention strategies AB Oumlil, AJ Williams Journal of Financial Services Marketing 15, 274-286, 2011 | 6 | 2011 |
| Comparing the results of nonmetric multidimensional scaling and principal components analysis JL Balloun, AB Oumlil Journal of Business Research 17 (1), 5-14, 1988 | 6 | 1988 |
| Global strategic business decisions: a comparative study of domestic and international outsourcing AB Oumlil International Journal of Procurement Management 5 (1), 87-103, 2012 | 5 | 2012 |
| Improving the accuracy of measurement in attitudinal and demographic models: The application of the correction for attenuation method. AB Oumlil, JL Balloun Journal of Business Research, 1986 | 4 | 1986 |
| Some critical distribution problems in services marketing CP Rao, AB Oumlil Proceedings of the 1988 International Conference of Services Marketing, 235-245, 2015 | 3 | 2015 |
| Global business partnerships and sourcing strategies AB Oumlil Proceedings of the 1998 multicultural marketing conference, 479-479, 2015 | 3 | 2015 |
| JACKKNIFE: A general-purpose package for generating multivariate jackknife analyses JL Balloun, AB Oumlil Behavior Research Methods, Instruments, & Computers 18 (1), 47-49, 1986 | 3 | 1986 |
