| The importance of the brand in brand extension SM Broniarczyk, JW Alba Journal of marketing research 31 (2), 214-228, 1994 | 1794 | 1994 |
| Consumers’ perceptions of the assortment offered in a grocery category: The impact of item reduction SM Broniarczyk, WD Hoyer, L McAlister Journal of marketing research 35 (2), 166-176, 1998 | 940 | 1998 |
| The influence of prior beliefs, frequency cues, and magnitude cues on consumers' perceptions of comparative price data JW Alba, SM Broniarczyk, TA Shimp, JE Urbany Journal of Consumer Research 21 (2), 219-235, 1994 | 399 | 1994 |
| The role of consumers' intuitions in inference making SM Broniarczyk, JW Alba Journal of Consumer Research 21 (3), 393-407, 1994 | 366 | 1994 |
| Factors influencing the likelihood of customer defection: the role of consumer knowledge AJ Capraro, S Broniarczyk, RK Srivastava Journal of the Academy of marketing Science 31 (2), 164-175, 2003 | 339 | 2003 |
| Decision difficulty in the age of consumer empowerment SM Broniarczyk, JG Griffin Journal of Consumer Psychology 24 (4), 608-625, 2014 | 316 | 2014 |
| Integrating multiple opinions: The role of aspiration level on consumer response to critic consensus PM West, SM Broniarczyk Journal of Consumer Research 25 (1), 38-51, 1998 | 304 | 1998 |
| Brand equity, consumer learning and choice T Erdem, J Swait, S Broniarczyk, D Chakravarti, JN Kapferer, M Keane, ... Marketing letters 10, 301-318, 1999 | 294 | 1999 |
| Choose, choose, choose, choose, choose, choose, choose: Emerging and prospective research on the deleterious effects of living in consumer hyperchoice DG Mick, SM Broniarczyk, J Haidt Journal of Business Ethics 52, 207-211, 2004 | 275 | 2004 |
| Perceptions of assortment variety: The effects of congruency between consumers’ internal and retailers’ external organization A Morales, BE Kahn, L McAlister, SM Broniarczyk Journal of Retailing 81 (2), 159-169, 2005 | 270 | 2005 |
| It’s not me, it’s you: How gift giving creates giver identity threat as a function of social closeness MK Ward, SM Broniarczyk Journal of Consumer Research 38 (1), 164-181, 2011 | 262 | 2011 |
| The reciprocal effects of brand equity and trivial attributes SM Broniarczyk, AD Gershoff Journal of marketing research 40 (2), 161-175, 2003 | 229 | 2003 |
| Recommendation or evaluation? Task sensitivity in information source selection AD Gershoff, SM Broniarczyk, PM West Journal of Consumer Research 28 (3), 418-438, 2001 | 191 | 2001 |
| Theory versus data in prediction and correlation tasks SM Broniarczyk, JW Alba Organizational behavior and human decision processes 57 (1), 117-139, 1994 | 147 | 1994 |
| Product assortment SM Broniarczyk Handbook of consumer psychology, 748-772, 2018 | 141 | 2018 |
| Choice under restrictions S Botti, S Broniarczyk, G Häubl, R Hill, Y Huang, B Kahn, P Kopalle, ... Marketing Letters 19, 183-199, 2008 | 114 | 2008 |
| Retail assortment: more≠ better SM Broniarczyk, WD Hoyer Retailing in the 21st century: Current and future trends, 271-284, 2009 | 110 | 2009 |
| So near and yet so far: The mental representation of goal progress. S Huang, Y Zhang, SM Broniarczyk Journal of personality and social psychology 103 (2), 225, 2012 | 103 | 2012 |
| Ask and you shall (not) receive: Close friends prioritize relational signaling over recipient preferences in their gift choices MK Ward, SM Broniarczyk Journal of Marketing Research 53 (6), 1001-1018, 2016 | 96 | 2016 |
| Help or hinder? When recommendation signage expands consideration sets and heightens decision difficulty JK Goodman, SM Broniarczyk, JG Griffin, L McAlister Journal of Consumer Psychology 23 (2), 165-174, 2013 | 96 | 2013 |
