| Effect of service quality, price fairness, justice with service recovery and relational bonds on customer loyalty: Mediating role of customer satisfaction RMS Yaqub, F Halim, A Shehzad Pakistan Journal of Commerce and Social Sciences (PJCSS) 13 (1), 62-94, 2019 | 63 | 2019 |
| Antecedents of customer loyalty and performance improvement: Evidence from Pakistan's telecommunications sector A Shahzad, RMS Yaqub, A Di Vaio, R Hassan Utilities Policy 70, 101208, 2021 | 40 | 2021 |
| Brand reputation, brand experience, and electronic word of mouth toward smartphone: investigating the mediating role of brand love J Iqbal, M Malik, S Yousaf, RMS Yaqub Journal of Public Affairs, e2455, 2020 | 30 | 2020 |
| The impact of top management support, perceived justice, supplier management, and sustainable supply chain management on moderating the role of supply chain agility F Men, RMS Yaqub, R Yan, M Irfan, A Haider Frontiers in Environmental Science 10, 1006029, 2023 | 23 | 2023 |
| Determinants of customer perception about adoption of Islamic insurance (takaful) in Pakistan A Khan, HA Rashid, RMS Yaqub, S Abbas Journal of Business and Social Review in Emerging Economies 6 (4), 1505-1516, 2020 | 23 | 2020 |
| Factors affecting impulse buying behaviors in shopping malls: Evidence from Bahawalpur region, Pakistan A Rasheed, RMS Yaqub, FJ Baig Journal of Marketing and Consumer Research 39 (1), 1-20, 2017 | 19 | 2017 |
| Revisiting capital structure and firm value: moderating role of corporate governance: Evidence from Pakistan A Javeed, RMS Yaqub, MA Aslam European Journal of Business and Management 9 (16), 39-48, 2017 | 18 | 2017 |
| Role of web design, E-payment and E-traceability with mediating role of consumer behavior to develop customer satisfaction for emerging bricks and clicks business model trends … RMS Yaqub, MS Azhar, WUL Hameed, M Murad Review of Education, Administration & Law 5 (2), 123-135, 2022 | 15 | 2022 |
| Mediating role of psychological contract breach between workplace bullying, organizational commitment & employee turnover intentions MS Malik, S Sattar, RMS Yaqub Pakistan Journal of Commerce and Social Sciences (PJCSS) 12 (3), 935-952, 2018 | 14 | 2018 |
| Impact of FDI and trade balance on economic growth during 1990-2014, a case study of Pakistan S Ali, A Naz, RMS Yaqub Historical Research Letter 25 (4), 25-29, 2015 | 12 | 2015 |
| The consumers’ intention to adopt hybrid electric vehicles in Pakistan; the role of cultural values MS Sharif, RMS Yaqub, HMN Saleem, J Iqbal, F Rasool International Journal of Management, 2021 | 8 | 2021 |
| Revisiting customer loyalty in telecom sector: Insights from Oliver four-stage loyalty model, EDM and principles of reciprocity RMS Yaqub, F Halim Journal of Marketing Management and Consumer Behavior 2 (2), 16-30, 2018 | 8 | 2018 |
| Consumers’ purchase intention of suboptimal food using behavioral reasoning theory: a food waste reduction strategy HS Tufail, RMS Yaqub, AM Alsuhaibani, S Ramzan, AU Shahid, ... Sustainability 14 (14), 8905, 2022 | 7 | 2022 |
| Ethical leadership and turnover intention: A moderated mediation model of job embeddedness and organizational commitment RMS Yaqub, S Mahmood, N Hussain, HA Sohail Bulletin of Business and Economics (BBE) 10 (1), 66-83, 2021 | 7 | 2021 |
| Effect of brand popularity on customer pre-purchase dissonance, customer satisfaction and brand trust: A study of household appliances industry in Pakistan W Hassan, R Shabbir, RMS Yaqub, S Imran Science International 28 (2), 2016 | 7 | 2016 |
| Impact of foreign direct investment and exports on economic growth of Pakistan RMS Yaqub, S Ali, I Haq Developing Country Studies 6 (1), 78-86, 2016 | 7 | 2016 |
| Mediating role of working capital management in the relationship of corporate governance measures and firm performance: Panel study from Pakistan A Khan, RMS Yaqub, A Javeed Journal of Accounting and Finance in Emerging Economies 7 (2), 281-294, 2021 | 6 | 2021 |
| Artificial intelligence assisted consumer privacy and electrical energy management R Yaqub, S Ahmad Global Journal of Computer Science and Technology 1 (1), 1-11, 2020 | 6 | 2020 |
| Adoption of digital money (e-wallet) in the post COVID-19 era: The moderating role of low distribution charges and low transit time in impulsive buying: A developing country … Q Wei, W Xiao, RMS Yaqub, M Irfan, M Murad, MZ Yaqub Frontiers in Environmental Science 10, 984316, 2023 | 5 | 2023 |
| Effect of Social Media Influencers, YouTube Marketing and Tourism V-logging on Green Tourism Promotion: Evidence from Pakistan RMS Yaqub, NS Ali, N Ramzan, M Murad Pakistan Journal of Humanities and Social Sciences 10 (4), 1301–1313-1301–1313, 2022 | 5 | 2022 |
