| Traditional models of consumer behavior: An overview R Vijayalakshmi, TR Gurumoorthy International Journal of Advanced Research in Management and Social Sciences …, 2018 | 13 | 2018 |
| Buying Decision Process of Fast Moving Consumer Goods R Vijayalakshmi, TR Gurumoorthy International Journal of Research and Analytical Reviews (IJRAR) 6 (2), 698-714, 2019 | 10 | 2019 |
| Factors determining in foreign direct investment (FDI) in India R Vijayalakshmi, V Palanisingh, G Lingavel, TR Gurumoorthy International Journal of Recent Technology and Engineering 8 (2), 722-729, 2019 | 9 | 2019 |
| Brand Loyalty Of Nestle Brand in Fast Moving Consumer Goods R Vijayalakshmi, G Lingavel, TR Gurumoorthy, SJ Arulmozhi Sustainability, Transformation, Development In Business And Management, 11, 2020 | 5 | 2020 |
| FACTORS INFLUENCING THE PURCHASING BEHAVIOR OF SHAMPOO DTRG Vijayalakshmi R Journal of Emerging Technologies and Innovative Research (JETIR) 6 (6), 270-278, 2019 | 5 | 2019 |
| Analysis of Modes of Transport of Agriculture Exports in India TR Gurumoorthy, V Palanisingh, R Vijayalakshmi Advance and Innovative Research 154, 2019 | 4 | 2019 |
| GREEN MARKETING: IMPACT OF MARKETING MIX ON CUSTOMERSPURCHASE INTENTION IN CHENNAI CITY DJLMRS Dr.T.V.Ambuli , Dr. R. Vijayalakshmi International Journal of Early Childhood Special Education 14 (5), 5734-5740, 2022 | 3 | 2022 |
| Consumer buying behaviour through Online shopping application in fast moving Consumer goods R Vijayalakshmi, TR Gurumoorthy, G Lingavel, K Praveenkumar Asian Journal of Management 11 (3), 315-320, 2020 | 3 | 2020 |
| Groundnut exports of India direction and trends V Palanisingh, R Vijayalakshmi, R Sathishkumar, V Palanichamy International Journal of Scientific and Technology Research 9 (6), 397-400, 2020 | 3 | 2020 |
| Designing a pedagogy for higher education success: an empirical study in Malaysia J Krishnaswamy, CB Nyepit, SK Goh International Journal of Business & Society 23 (1), 118-136, 2022 | 2 | 2022 |
| Floriculture Exports in India-Direction and trends V Palanisingh, R Vijayalakshmi, V Palanichamy, R Samundeswari, ... Rabindra Bharati Journal of Philosophy, 2022 | 2 | 2022 |
| Benefits of entrepreneurship internship program (Eip) S Nachammai, R Vijayalakshmi, TR Gurumoorthy International Journal of Scientific and Technology Research 9 (3), 1969-1972, 2020 | 2 | 2020 |
| Buying decision process (with special reference to cosmetics) TR Gurumoorthy, R Vijayalakshmi, V Palanisingh Advance and Innovative Research 14, 39, 2019 | 2 | 2019 |
| Impact of smartphone usage among student community G Kanagavalli, U Arumugam, G Lingavel, R Vijayalakshmi IJSTR, 2019 | 2 | 2019 |
| Cross Cultural Perceptive of Consumer Behavior-An Overview R Vijayalakshmi, V Palanisingh, V Salahudeen, TR Gurumoorthy Idhaya College of Women, 10, 2018 | 1 | 2018 |
| AN OVERVIEW OF INNOVATIVE PRODUCTS AND TECHNIQUES IN BANKING INDUSTRIES JS Dr. R. Vijayalakshmi YMER 21 (8), 676-679, 2022 | | 2022 |
| Impact Factor of Social Media that Brings the Positive and Negative Changes in the Youth. RA Alamelu, R Vijayalakshmi, A Meera Turkish Online Journal of Qualitative Inquiry 12 (10), 2021 | | 2021 |
| ARTIFICIAL INTELLIGENCE THROUGH SOCIAL MEDIA AND SOCIAL DEVELOPMENT RVDTRGGLV PALANISINGH Dogo Rangsang Research Journal 10 (Issue-06), 108-119, 2020 | | 2020 |
| Medical Tourists Huddle To India DGV S. Josephin Arulmozhi, K. Praveenkumar, R. Vijayalakshmi INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH 9 (03), 4111-4115, 2020 | | 2020 |
| Post Purchase Behaviour on Purchase Intentions through Social Media G Kanagavalli, U Arumugam, R Vijayalakshmi, G Lingavel | | 2020 |
Dr. TR GurumoorthyDepartment of commerce在 alagappauniversity.ac.in 的电子邮件经过验证
