Toward a cultural resource-based theory of the customer EJ Arnould, LL Price, A Malshe The service-dominant logic of marketing: Dialog, debate and directions 34 (3 …, 2006 | 666 | 2006 |
Sales profession and professionals in the age of digitization and artificial intelligence technologies: concepts, priorities, and questions J Singh, K Flaherty, RS Sohi, D Deeter-Schmelz, J Habel, ... Journal of Personal Selling & Sales Management 39 (1), 2-22, 2019 | 368 | 2019 |
Strategic networking among small businesses in small US communities NJ Miller, T Besser, A Malshe International Small Business Journal 25 (6), 631-665, 2007 | 221 | 2007 |
Should I stay or should I go? Identity and well-being in sensemaking about retention and turnover TJ Rothausen, KE Henderson, JK Arnold, A Malshe Journal of Management 43 (7), 2357-2385, 2017 | 208 | 2017 |
Marketing–sales interface configurations in B2B firms WG Biemans, MM Brenčič, A Malshe Industrial Marketing Management 39 (2), 183-194, 2010 | 180 | 2010 |
What makes strategy making across the sales-marketing interface more successful? A Malshe, RS Sohi Journal of the Academy of Marketing Science 37, 400-421, 2009 | 163 | 2009 |
The marketing–sales interface at the interface: Creating market-based capabilities through organizational synergy DE Hughes, J Le Bon, A Malshe Journal of Personal Selling & Sales Management 32 (1), 57-72, 2012 | 119 | 2012 |
How is marketers' credibility construed within the sales-marketing interface? A Malshe Journal of Business Research 63 (1), 13-19, 2010 | 86 | 2010 |
Understanding the sales-marketing interface dysfunction experience in business-to-business firms: A matter of perspective A Malshe, JS Johnson, P Viio Industrial Marketing Management 63, 145-157, 2017 | 67 | 2017 |
Initiating value co-creation: Dealing with non-receptive customers A Malshe, SB Friend Journal of the Academy of Marketing Science 46, 895-920, 2018 | 63 | 2018 |
Key skills for crafting customer solutions within an ecosystem: A theories-in-use perspective SB Friend, A Malshe Journal of Service Research 19 (2), 174-191, 2016 | 63 | 2016 |
Perception of unethical negotiation tactics: A comparative study of US and Saudi managers JA Al-Khatib, A Malshe, M AbdulKader International Business Review 17 (1), 78-102, 2008 | 63 | 2008 |
Student perceptions of social loafing in undergraduate business classroom teams AR Jassawalla, A Malshe, H Sashittal Decision Sciences Journal of Innovative Education 6 (2), 403-426, 2008 | 62 | 2008 |
An exploration of key connections within sales‐marketing interface A Malshe Journal of Business & Industrial Marketing 26 (1), 45-57, 2011 | 60 | 2011 |
Sales enablement: Conceptualizing and developing a dynamic capability RM Peterson, A Malshe, SB Friend, H Dover Journal of the Academy of Marketing Science 49, 542-565, 2021 | 59 | 2021 |
Sales buy-in of marketing strategies: Exploration of its nuances, antecedents, and contextual conditions A Malshe, RS Sohi Journal of Personal Selling & Sales Management 29 (3), 207-225, 2009 | 59 | 2009 |
Strategic and operational alignment of sales-marketing interfaces: Dual paths within an SME configuration A Malshe, SB Friend, J Al-Khatib, MI Al-Habib, HM Al-Torkistani Industrial marketing management 66, 145-158, 2017 | 56 | 2017 |
The sales-marketing interface: A systematic literature review and directions for future research W Biemans, A Malshe, JS Johnson Industrial Marketing Management 102, 324-337, 2022 | 50 | 2022 |
Salesperson listening in the extended sales relationship: An exploration of cognitive, affective, and temporal dimensions S Pryor, A Malshe, K Paradise Journal of Personal Selling & Sales Management 33 (2), 185-196, 2013 | 44 | 2013 |
The role of sales in NPD: An investigation of the US health‐care industry A Malshe, W Biemans Journal of Product Innovation Management 31 (4), 664-679, 2014 | 43 | 2014 |