Measuring the degree of corporate social media use T Aichner, F Jacob International Journal of market research 57 (2), 257-276, 2015 | 675 | 2015 |
The transition from product to service in business markets: An agenda for academic inquiry F Jacob, W Ulaga Industrial marketing management 37 (3), 247-253, 2008 | 457 | 2008 |
How credibility affects eWOM reading: The influences of expertise, trustworthiness, and similarity on utilitarian and social functions J Reichelt, J Sievert, F Jacob Journal of Marketing Communications 20 (1-2), 65-81, 2014 | 452 | 2014 |
Produktindividualisierung: Ein Ansatz zur innovativen Leistungsgestaltung im Business-to-Business-Bereich F Jacob Springer-Verlag, 2013 | 230 | 2013 |
Preparing industrial suppliers for customer integration F Jacob Industrial Marketing Management 35 (1), 45-56, 2006 | 177 | 2006 |
Kundenbezogene Informationsgewinnung R Weiber, F Jacob Technischer Vertrieb: Grundlagen des Business-to-Business Marketing, 523-612, 2000 | 142 | 2000 |
Customer Integration: Von der Kundenorientierung zur Kundenintegration M Kleinaltenkamp, S Fließ, F Jacob Springer-Verlag, 2013 | 136 | 2013 |
The customer as enabler of value (co)-creation in the solution business J Petri, F Jacob Industrial Marketing Management 56, 63-72, 2016 | 133 | 2016 |
German approaches to business-to-business marketing theory: origins and structure M Kleinaltenkamp, F Jacob Journal of business research 55 (2), 149-155, 2002 | 112 | 2002 |
Kundenintegrations-Kompetenz: Konzeptionalisierung, Operationalisierung und Erfolgswirkung F Jacob Deutsche Nationalbibliothek, 2002 | 100 | 2002 |
Geschäftsbeziehungsmanagement M Kleinaltenkamp, I Geiger, M Gersch, F Jacob, W Plinke, A Söllner Springer Verlag, 1997 | 92 | 1997 |
Markt-und Produktmanagement M Kleinaltenkamp, F Jacob, W Plinke, A Sö Gabler, 2006 | 79 | 2006 |
Geschäftsbeziehungen und die Institutionen des marktlichen Austauschs F Jacob Dt. Univ.-Verlag, 2002 | 74 | 2002 |
Kundenbezogene Informationsgewinnung R Weiber, F Jacob Technischer Vertrieb: Grundlagen, 509-596, 1995 | 68 | 1995 |
What help do you need for your fashion shopping? A typology of curated fashion shoppers based on shopping motivations AK Sebald, F Jacob European Management Journal 38 (2), 319-334, 2020 | 63 | 2020 |
Grundlagen der Gestaltung des Leistungsprogramms M Kleinaltenkamp, F Jacob Markt-und Produktmanagement: Die Instrumente des Business-to-Business …, 2006 | 60 | 2006 |
Customer integration und Kundenvertrauen O Plötner, F Jacob Customer integration: Von der Kundenorientierung zur Kundenintegration, 105-119, 1996 | 58 | 1996 |
Help welcome or not: Understanding consumer shopping motivation in curated fashion retailing AK Sebald, F Jacob Journal of Retailing and Consumer Services 40, 188-203, 2018 | 57 | 2018 |
Value-in-use and mobile technologies: A general approach for value-in-use measurement and a specific application based on smartphone usage K Bruns, F Jacob Wirtschaftsinformatik 56, 381-393, 2014 | 56 | 2014 |
Missed eWOM opportunities: A cross-sector analysis of online monitoring behavior NG Barnes, SL Jacobsen Word of Mouth and Social Media, 146-157, 2016 | 54 | 2016 |