| Customer satisfaction: A comparative analysis of public and private sector banks in India N Virk, PK Mahal Information and Knowledge Management 2 (3), 01-07, 2012 | 38 | 2012 |
| Influence of cartoon characters on generation alpha in purchase decisions A Gupta, J Kumar, T Tewary, NK Virk Young consumers 23 (2), 282-303, 2022 | 24* | 2022 |
| Factor Analysis of Customers' Preference Attributes in Using E-Banking. N Virk IUP Journal of Bank Management 12 (1), 2013 | 9 | 2013 |
| New Avenues of Opportunities and Challenges for Start-Ups, MSMEs, the Indian Financial Sector, and the Indian Insurance Sector S Trivedi, V Choudhary, N Kamboj, NK Virk Business Drivers in Promoting Digital Detoxification, 226-250, 2024 | 5 | 2024 |
| CRM Best Practices: A Study of Indian Retail Banks N Virk, OP Midha International Journal of Business Management 2 (2), 2015 | 2 | 2015 |
| The Role of Education in Fostering Entrepreneurial Mindset N Virk, J Gambhir New Practices for Entrepreneurship Innovation, 25-43, 2024 | 1 | 2024 |
| Bridging the Gap: Mindfulness as a Catalyst for Successful E-Learning Adoption: A Literature Review NK Virk, SA Salman, A Bhaumik International Journal on Recent Trends in Business and Tourism (IJRTBT) 8 (2 …, 2024 | | 2024 |
| Data Mining the Adoption Trends: A Bibliometric Analysis of Online Learning in Higher Education (2000-2023) NK Virk, SA Salman, A Bhaumik | | 2024 |
| Cultivating Mindfulness: Exploring Interventions in the Landscape of Indian Higher Education N Virk, D Gogia, V Choudhary Promoting Mindfulness and Well-Being with Indian Psychology, 90-103, 2024 | | 2024 |
| Can Snapdeal Sustain E-Commerce Market Challenges? N Virk, MCR Khan Fostering Innovation in Venture Capital and Startup Ecosystems, 64-71, 2024 | | 2024 |
| The Future of Branding NK Virk South Asian Journal of Management 25 (4), 198-201, 2018 | | 2018 |
| Relationship Marketing as a Competitive Marketing Strategy MN Virk | | 2014 |
| Exploring the Antecedents in Formation of Attitude Towards Indian Cellular Services N Virk Indian Journal of Marketing, 2014 | | 2014 |
