| A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention J Park, H Hyun, T Thavisay Journal of Retailing and Consumer Services 58, 102272, 2021 | 303 | 2021 |
| M‐payment service: Interplay of perceived risk, benefit, and trust in service adoption J Park, E Amendah, Y Lee, H Hyun Human Factors and Ergonomics in Manufacturing & Service Industries 29 (1), 31-43, 2019 | 250 | 2019 |
| Luxury product to service brand extension and brand equity transfer J Ahn, JK Park, H Hyun Journal of Retailing and Consumer Services 42, 22-28, 2018 | 126 | 2018 |
| Enhancing the role of flow experience in social media usage and its impact on shopping H Hyun, T Thavisay, SH Lee Journal of Retailing and Consumer Services 65, 102492, 2022 | 116 | 2022 |
| The effect of interior color on customers’ aesthetic perception, emotion, and behavior in the luxury service D Kim, H Hyun, J Park Journal of Retailing and Consumer Services 57, 102252, 2020 | 91 | 2020 |
| Customer response toward employees’ emotional labor in service industry settings T Gong, JK Park, H Hyun Journal of Retailing and Consumer Services 52, 101899, 2020 | 52 | 2020 |
| The role of ambiances and aesthetics on millennials’ museum visiting behavior H Hyun, J Park, T Ren, H Kim Arts and the Market 8 (2), 152-167, 2018 | 49 | 2018 |
| How luxury brands build customer-based brand equity through phygital experience H Hyun, J Park, MA Hawkins, D Kim Journal of Strategic Marketing, 1-25, 2022 | 40 | 2022 |
| The role of personality traits toward organizational commitments and service quality commitments S Lee, J Park, KJ Back, H Hyun, SH Lee Frontiers in psychology 11, 631, 2020 | 24 | 2020 |
| Medical tourism services: The role of patients’ perceived health consciousness and value TB Ren, H Hyun, J Park Journal of Service Science Research 9, 179-195, 2017 | 22 | 2017 |
| Do emotional laborers help the needy more or less? The mediating role of sympathy in the effect of emotional dissonance on prosocial behavior Y Park, H Hyun, JH Jhang Frontiers in psychology 10, 118, 2019 | 21 | 2019 |
| The Role of Emotional Service Expectation Toward Perceived Quality and Satisfaction: Moderating Effects of Deep Acting and Surface Acting H Jeong, J., Park, J. & Hyun Frontiers in Psychology 10, 2018 | 18* | 2018 |
| Understanding self-service technology adoption by “older” consumers J Park, D Kim, H Hyun Journal of Services Marketing 35 (1), 78-97, 2021 | 17 | 2021 |
| New generation commerce: The rise of live commerce (L-commerce) J Yun, D Lee, M Cottingham, H Hyun Journal of Retailing and Consumer Services 74, 103394, 2023 | 16 | 2023 |
| Perceived benefits and willingness to pay premium for luxury experiences: exploring perceived authenticity as a mediator J Ahn, H Hyun, J Kwon Tourism Recreation Research 47 (5-6), 560-568, 2022 | 11 | 2022 |
| Relationship bonds and service provider’s emotional labor: Moderating effects of collectivism MS Lee, SL Han, S Hong, H Hyun Frontiers in psychology 10, 370, 2019 | 10 | 2019 |
| Seasonality of consumers' third-party online complaining behavior S Lee, J Park, H Hyun, S Back, S Bryan Lee, F Gunn, J Ahn Social Behavior and Personality: an international journal 46 (3), 459-470, 2018 | 10 | 2018 |
| Examining antecedents of retail employees' propensity to leave J Park, J Ahn, H Hyun, BN Rutherford International Journal of Retail & Distribution Management 49 (6), 795-812, 2021 | 9 | 2021 |
| Enhancing brand equity through multidimensional brand authenticity in the fashion retailing H Hyun, JK Park, E Hong Journal of Retailing and Consumer Services 78, 103712, 2024 | 7 | 2024 |
| Role of multidimensional customer brand engagement on customer behavior for online grocery shopping JK Park, EP Hong, J Ahn, H Hyun Journal of Retailing and Consumer Services 73, 103380, 2023 | 6 | 2023 |
