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Dr Mark Ojeme
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引用次数
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Investigating the Nigerian small and medium enterprises (SMEs)-banking long-term relationship building
M Ojeme, A Robson, N Coates
International Journal of Bank Marketing 36 (1), 89-110, 2018
212018
Revisiting the mediating effect of normative commitment in B2B bank relationships in Nigeria
M Ojeme, J Robson
International Journal of Bank Marketing 38 (5), 1159-1175, 2020
132020
Nigerian SMEs: Commitment and loyalty to their banks
M Ojeme, A Robson, N Coates
Journal of Financial Services Marketing 21, 325-339, 2016
72016
Assessing the impact of relationship length in the SMEs and bank association
M Ojeme
Canadian Center of Science and Education, 2017
62017
The role of uncertainty avoidance and situational abnormality in the satisfaction-trust-loyalty link
M Ojeme, E Kirkbeşoğlu, B Dogan
Journal of Relationship Marketing 18 (4), 324-349, 2019
42019
The SMEs’ perspective of trust in a B2B relationship
A Robson, M Ojeme, N Coates
Journal of Financial Services Marketing 21, 103-112, 2016
42016
The relationship between business and bank: the role of perceived injustice in complaint behaviour
M Ojeme, O Adeola
Journal of Financial Services Marketing 28 (2), 396-409, 2023
12023
The impact of conformity, effort and performance expectancies on SMEs information technology adoption in Nigeria.
M Ojeme, M., & Odiase
Information System and Smart City 3, 227., 2024
2024
A Middle-Range Framework for Mapping African Small-Scale Farmers’ Relationships in the Agri-Market: Implications for the UN Decade of Family Farming
A Bannor, B.F, Ojeme, M. and Takhar
The Academy of Marketing Conference, July 2023, University of Birmingham, 2023
2023
The impact of conformity, effort and performance expectancies on SMEs information technology adoption in Nigeria
M Ojeme, M Odiase
Information System and Smart City 3 (1), 227-227, 2023
2023
A SURVEY OF THE ROLE OF VOCATIONAL GUIDANCE COUNSELLORS IN ENTREPRENEURSHIP EDUCATION IN A DEVELOPING ECONOMY
A Ojeme, M Ojeme
International Institute for Science, Technology and Education 13 (2222-1735), 2022
2022
Revisiting the Mediating Effect of Normative Commitment Relationships in Nigeria
M Ojeme, J Robson
Emerald, 2020
2020
DMU Cross-Faculty Colloquium on Creative and Cultural Industries
RC Granger
DMU, 2017
2017
Business to Business (B2B) Relationship Assessment of Commitment and Behavioural Intention–Nigerian SME-banking Relationship”
M Ojeme, A Robson, N Coates
Academy of Marketing Conference 2016, 2016
2016
The SMEs’ perspective of trust in a B2B relationship
M Ojeme, A Robson, N Coates
2016
Defining Trust in a B2B Relationship-The SMEs’ Perspective
M Ojeme, A Robson, N Coates
2015
B2B Relationship Marketing–An assessment of the Nigerian SME-Bank Relationship
M Ojeme, A Robson, N Coates
22nd International Colloquium on Relationship, 2014
2014
Nigerian SMEs-Commitment and Loyalty to their Retail Banks
M Ojeme, A Robson, N Coates
Academy of Marketing Conference (Bournemouth University), 2014
2014
A Model of Affective Commitment in Small and Medium Enterprise Relationship to Retail Banks in Nigeria
M Ojeme, I Ogba, A Robson, N Coates
2013
The role of institutional factors in trust and loyalty: A portrayal of the insurance sector in Turkey
M Ojeme, B Dogan
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