| Adopting autonomous vehicles: The moderating effects of demographic variables J Park, EP Hong, HTPM Le Journal of Retailing and Consumer Services 63, 102687, 2021 | 83 | 2021 |
| Effects of country of origin and product features on customer purchase intention: A study of imported powder milk HTPM Le, PV Nguyen, HP Dinh, CN Dang Academy of Marketing Studies Journal 21 (1), 1-19, 2017 | 32 | 2017 |
| Effects of country of origin, foreign product knowledge and product features on customer purchase intention of imported powder milk PV Nguyen, HMPT Le, KT Tran International Journal of Business Innovation and Research 19 (2), 139-161, 2019 | 21 | 2019 |
| A shared‐transportation mobile app continuance model: The moderating effects of brand awareness J Park, HTPM Le Journal of Consumer Behaviour 22 (2), 496-510, 2023 | 10 | 2023 |
| The eWOM adoption model in the hospitality industry: the moderating effect of the vlogger’s review HTPM Le, S Ryu Journal of Hospitality and Tourism Technology 14 (2), 225-244, 2023 | 10 | 2023 |
| An empirical study of retailing loyalty in the stone industry PV Nguyen, HMPT Le, TDD Bui International Journal of Business Innovation and Research 22 (2), 157-180, 2020 | 7 | 2020 |
| The way to generate customer citizenship behavior with customer experience HTPM Le, D Kim, J Park Journal of Retailing and Consumer Services 76, 103608, 2024 | 5 | 2024 |
| A look at collaborative service provision: Case for cosmetic surgery medical tourism at Korea for Chinese patients J Park, HTPM Le, ER Amendah, D Kim International Journal of Environmental Research and Public Health 18 (24), 13329, 2021 | 5 | 2021 |
| Emotion and trust in virtual service assistant design for effective service recovery HTPM Le, J Park, S Lee Journal of Retailing and Consumer Services 74, 103368, 2023 | 4 | 2023 |
| Understanding the role of anticipated loss and gain during consumer competition: the moderation of purchase importance and prior brand attitude D Kim, J Park, HTPM Le, D Choi International Journal of Retail & Distribution Management 50 (10), 1302-1318, 2022 | 4 | 2022 |
| The role of parent brand creating loyalty and acceptance toward premium extended wine brand: a cross-national study HTPM Le, T Ren, J Park International Journal of Wine Business Research 35 (4), 538-560, 2023 | 2 | 2023 |
| The effects of brand trustworthiness and credibility on location-based advertising: moderating effects of privacy concern and social influence HTPM Le, W Yoo, J Park International Journal of Advertising 43 (5), 798-823, 2024 | 1 | 2024 |
| Drivers of customers' efforts to cope with wearable device usage problems and the role of demographics in a study in China T Ren, HTPM Le, J Park Asia Pacific Journal of Marketing and Logistics 35 (11), 2727-2747, 2023 | 1 | 2023 |
| Exploring the relationship between social media use and anti-luxury behavior: implications for interactive marketing strategies HTPM Le, J Park, TT Nguyen, J Yun Journal of Research in Interactive Marketing, 2023 | 1 | 2023 |
| What leads customers to stay with an online transportation service in emerging markets? HTPM Le, J Park International Journal of Business Innovation and Research 30 (3), 323-351, 2023 | 1 | 2023 |
| Drives of in-store revenge consumption in the post-pandemic: A study in China HTPM Le, J Park Journal of Retailing and Consumer Services 79, 103844, 2024 | | 2024 |
| The Customers' Self-centered Brand Relationship Model: A Study in the Fast Fashion Industry in Developing Countries HTPM Le Review of Integrative Business and Economics Research 13 (3), 21-41, 2024 | | 2024 |
| The Evolution of Luxury Consumption and Conceptualization: A Synthetic Review J Park, HTPM Le, EP Hong Luxury, 1-23, 2023 | | 2023 |
| The impact of B2B’s relationship quality on loyalty and positive feedback from word of mouth communication TPMH Le, VP Nguyen Proceedings of The 2nd International Conference on Business with Leading and …, 2017 | | 2017 |
| The Impact of Country of Origin on Customers’ Purchase Intention for Imported Powdered Milk Products In Ho Chi Minh City UHP Phan, P Van Nguyen, HTP Le Proceedings of the NIDA International Business Conference 2016 …, 2016 | | 2016 |
