| An investigation into the link between consumer's product involvement and store loyalty: The roles of shopping value goals and information search as the mediating factors M Rokonuzzaman, A Harun, M Al-Emran, VR Prybutok Journal of Retailing and Consumer Services 52, 101933, 2020 | 85 | 2020 |
| How to influence consumer mindset: A perspective from service recovery A Harun, M Rokonuzzaman, G Prybutok, VR Prybutok Journal of Retailing and Consumer Services 42, 65-77, 2018 | 75 | 2018 |
| Identifying the determinants of online retail patronage: A perceived-risk perspective A Davari, P Iyer, M Rokonuzzaman Journal of Retailing and Consumer Services 33, 186-193, 2016 | 52 | 2016 |
| Return policy, No joke: An investigation into the impact of a retailer's return policy on consumers' decision making M Rokonuzzaman, P Iyer, A Harun Journal of Retailing and Consumer Services 59, 102346, 2021 | 51 | 2021 |
| Relationship between retailers’ return policies and consumer ratings M Rokonuzzaman, A Mukherjee, P Iyer, A Mukherjee Journal of Services Marketing 34 (5), 621-633, 2020 | 26 | 2020 |
| Determinants of banking consumers’ engagement in post service failure positive word-of-mouth: Examining mediating mechanisms A Harun, M Rokonuzzaman, G Prybutok, VR Prybutok International Journal of Bank Marketing 37 (2), 621-645, 2019 | 24 | 2019 |
| What makes an object smart? Conceptualization, development, and validation of a scale to measure the Smartness of a Thing (SoT) M Rokonuzzaman, KK Kim, KK Dugar, J Fox Journal of Business Research 141, 337-354, 2022 | 20 | 2022 |
| Pursuit of loyalty in service recovery: The roles of brand equity and cognitive reappraisal as moderators A Harun, M Rokonuzzaman Journal of Retailing and Consumer Services 62, 102601, 2021 | 15 | 2021 |
| Influencing perception of justice to leverage behavioral outcome: A perspective from restaurant service failure setting A Harun, M Rokonuzzaman, G Prybutok, VR Prybutok Quality Management Journal 25 (3), 112-128, 2018 | 13 | 2018 |
| Customer perceived quality of life in provider value cocreation: The mediating role of customer value cocreation and the moderating role of customer emotions S Islam, N Muhamad, M Rokonuzzaman, P Iyer, VS Leong Journal of Consumer Behaviour, 2023 | 3 | 2023 |
| Effect of product return policy on Consumer’s risk perception, store image, and store patronage: a causal investigation M Rokonuzzaman, A Paswan Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | 3 | 2017 |
| B2B brand positioning–A capability (exploration x exploitation) based typology: Cases from the Middle East P Iyer, M Rokonuzzaman, A Paswan, A Alhidari Industrial Marketing Management 108, 178-189, 2023 | 2 | 2023 |
| Mobile business apps and employee productivity M Rokonuzzaman, A Alhidari, A Harun, A Paswan, D D'Souza Industrial Management & Data Systems 124 (2), 859-889, 2024 | | 2024 |
| Ok Google, What Makes An Object Smart? Consumers' Perceptions And Experiences Of Smart Objects M Rokonuzzaman, K Kim, K Dugar, J Fox American Marketing Association Summer Conference, 103-104, 2020 | | 2020 |
| How does it Fit? Exploring the Relationship between Customer Ratings, Retailers' Return Policy, Pricing Strategies, and Customer Purchase Intentions M Rokonuzzaman, A Mukherjee, P Iyer, A Mukherjee American Marketing Association Summer Conference, SM 11-SM 11, 2018 | | 2018 |
| Service Innovation: Taking Stock of Existing Literature M Rokonuzzaman, A Paswan Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016 | | 2016 |
Victor R. PrybutokUniversity of North Texas在 unt.edu 的电子邮件经过验证
