Impact of social media marketing on brand experience: A study of select apparel brands on Facebook FA Beig, MF Khan Vision 22 (3), 264-275, 2018 | 136 | 2018 |
Brand experience and brand equity FA Beig, FA Nika Vision 23 (4), 410-417, 2019 | 107 | 2019 |
Impact of brand experience on brand equity of online shopping portals: A study of select e-commerce sites in the state of Jammu and Kashmir FA Beig, FA Nika Global business review 23 (1), 156-175, 2022 | 79 | 2022 |
Romancing the brands on social media FA Beig, MF Khan Global Business Review 23 (3), 841-862, 2022 | 19 | 2022 |
Online reputation and stress: discovering the dark side of social media F Amin, MF Khan FIIB Business Review 10 (2), 181-192, 2021 | 19 | 2021 |
Influence of role stressors and job insecurity on turnover intentions in start-ups: mediating role of job stress SN Rangrez, F Amin, S Dixit Management and Labour Studies 47 (2), 199-215, 2022 | 17 | 2022 |
Influence of parenting styles and peer attachment on life satisfaction among adolescents: Mediating role of self-esteem M Aziz, W Khan, F Amin, MF Khan The Family Journal, 10664807211009807, 2021 | 15 | 2021 |
Brand Experience and Brand Equity. Vision, 23 (4), 410–417 FA Beig, FA Nika | 13 | 2019 |
Assessing the coronavirus research output: a bibliometric analysis A Ali, IA Hakak, F Amin Global Business Review, 0972150920975116, 2020 | 12 | 2020 |
Social media addiction: a review on scale development N Saqib, F Amin Management and Labour Studies 47 (3), 350-360, 2022 | 8 | 2022 |
Brand experience and brand loyalty among university students in Kashmir-A study based on select e-commerce brands F Amin, FA Nika Int. J. Enhanc. Res. Manag. Comput. Appl 7, 470-475, 2018 | 8 | 2018 |
Family social capital and life satisfaction among working women: Mediating role of work–life balance and psychological stress S Khurshid, S Shahzadi, I Rashid, F Amin, MF Khan The Family Journal, 10664807231157026, 2023 | 6 | 2023 |
Learning and creativity in virtual communities: nurturing entrepreneurial intentions of Muslim women MF Khan, S Khurshid, F Amin, N Saqib Management and Labour Studies 47 (4), 483-501, 2022 | 6 | 2022 |
The development and validation of the Indian social media addiction scale N Saqib, F Amin Online Information Review 48 (1), 209-228, 2024 | 3 | 2024 |
EWOM as a Catalyst for Development of Quality Perception among E-Buyers F Amin, FA Nika Abhigyan 36 (4), 57-66, 2019 | 3 | 2019 |
Mediating role of quality of work life between work-related social capital and life satisfaction among health professionals I Rashid, F Amin Arab Gulf Journal of Scientific Research, 2023 | 2 | 2023 |
Novelty, Emotions and Brand Association: A Study of Select Apparel Brands F Amin, AM Sheikh Journal of Sales, Service and Marketing Research 1 (2), 14-20, 0 | 2 | |
Social media marketing activities in the Indian airlines: Brand equity and electronic word of mouth MF Khan, F Amin, A Jan, IA Hakak Tourism and Hospitality Research, 14673584241237436, 2024 | 1 | 2024 |
Factors influencing online learning on social media S Khurshid, F Amin, N Masoodi, MF Khan International Journal of Learning Technology 18 (1), 3-27, 2023 | 1 | 2023 |
Relationship between online experience and customer engagement F Amin, FA Nika Abhigyan 40 (2), 20-29, 2022 | 1 | 2022 |