| Effective pedagogy for student-team projects MM Batra, BE Walvoord, KS Krishnan Journal of Marketing Education 19 (2), 26-42, 1997 | 70 | 1997 |
| Customer experience-an emerging frontier in customer service excellence MM Batra Competition forum 15 (1), 198-207, 2017 | 40 | 2017 |
| The Dark Side of International Business MM Batra Competition Forum 5 (1), 306, 2007 | 25 | 2007 |
| Strengthening customer experience through artificial intelligence: An upcoming trend MM Batra Competition forum 17 (2), 223-231, 2019 | 19 | 2019 |
| Customer experience: trends, challenges, and managerial issues MM Batra Journal of Competitiveness Studies 27 (2), 138-151, 2019 | 16 | 2019 |
| Service quality and customer satisfaction as antecedents of financial sustainability of the water service providers A Murrar, M Batra, J Rodger The TQM Journal 33 (8), 1867-1885, 2021 | 15 | 2021 |
| Human sigma: What, why and why not MM Batra Journal of Organizational Psychology 17 (3), 2017 | 15 | 2017 |
| Employability of job applicants in skilful jobs: commonality in employer and employee perspectives A Murrar, M Batra, V Paz, B Asfour, M Balmakhtar International Journal of Manpower 43 (6), 1285-1300, 2022 | 11 | 2022 |
| Self-marketing tools for business educators MM Batra, A Klein, FD Byramjee Journal for Advancement of Marketing Education 14 (1), 30-40, 2009 | 11 | 2009 |
| An Overview of Frameworks for Analyzing Marketing Ethics MM Batra Journal of the Northeastern Association of Business, Economics and …, 2010 | 10 | 2010 |
| Designing a holistic customer experience program MM Batra Competition forum 16 (1), 73-81, 2018 | 9 | 2018 |
| Toward an ethical and legal framework for minimizing advertising violations MM Batra Journal of the Academy of Business & Economics 13 (1), 51-60, 2013 | 9 | 2013 |
| The sustainability challenge and its business solution MM Batra Competition Forum 10 (1), 182, 2012 | 8 | 2012 |
| Information insecurity in the globalization era: Threats, governance, and survivability K Wibowo, MM Batra Competition Forum 8 (1), 111, 2010 | 8 | 2010 |
| Legal dimensions of business school internships MM Batra, BA Scudder, J Piper Competition Forum 12 (1), 261, 2014 | 6 | 2014 |
| Faculty Supervision of Internships MM Batra Journal of the Academy of Business Education 2 (1), 12-22, 2001 | 6 | 2001 |
| Rule of law vis-à-vis foreign market entry modes: exploratory interviews of a few experts MA Sipper, MM Batra International Journal of Law and Management 64 (3), 321-335, 2022 | 4 | 2022 |
| A Comprehensive Sustainability Index P Bhagat, M Batra International Journal of Business Strategy 11 (1), 67-, 2011 | 3 | 2011 |
| MNCs’ social responsibilities in Bangalore AJ Ali, MM Batra Competition Forum 6 (2), 294-304, 2008 | 3 | 2008 |
| Managerial challenges of global advertising agencies MM Batra Journal of Promotion Management 7 (1-2), 161-176, 2002 | 3 | 2002 |
Abbas J AliIndiana university of Pennsylvania在 iup.edu 的电子邮件经过验证
Abbas J AliIndiana university of Pennsylvania在 iup.edu 的电子邮件经过验证
Prashanth Nagendra BharadwajIndiana University of Pennsylvania在 iup.edu 的电子邮件经过验证