| Adoption of the Stimulus-Organism-Response (SOR) model in hospitality and tourism research: systematic literature review and future research directions. MA Asyraff, MH Hanafiah, N Aminuddin, M Mahdzar | 6 | 2023 |
| COVID-19 Safety and Preventive Measures and Social Norms: How It Shaped Airlines Passengers’ Trustworthiness NAM Zain, MH Hanafiah, NA Hamizan, MA Asyraff Journal of Tourism and Services 13 (24), 90-107, 2022 | 6 | 2022 |
| The roles of technology acceptance, user credibility and Covid-19 perceived health risk in tourist’s social media user-generated-content usage intention MH Hanafiah, AM Zain, MA Asyraff, GYM Makhasi ENLIGHTENING TOURISM. A PATHMAKING JOURNAL 12 (1), 337-365, 2022 | 4 | 2022 |
| Understanding the key drivers in using mobile payment (M-Payment) among Generation Z travellers MH Hanafiah, MA Asyraff, MNI Ismail, J Sjukriana Young Consumers, 2024 | 2 | 2024 |
| Unboxing the paradox of social media user-generated content (UGC) information qualities and tourist behaviour: moderating effect of perceived travel risk MA Asyraff, MH Hanafiah, NAM Zain, D Hariani Journal of Hospitality and Tourism Insights, 2023 | 2 | 2023 |
| Effects of post-pandemic perceived safety and security and service quality on ferry service’s image, satisfaction, and loyalty MH Hanafiah, MA Asyraff Anatolia 34 (2), 280-284, 2023 | 2 | 2023 |
| EXPLORING MEDICAL TOURISM COMPETITIVENESS IN MALAYSIA, THAILAND, AND SINGAPORE: THE INDONESIAN TOURISTS’PERSPECTIVES NAM Zain, MH Hanafiah, MA Asyraff, H Ismail, WMAWM Zain Planning Malaysia 21, 2023 | 1 | 2023 |
| Recreational Cycling Attributes, Perceived Value, and Satisfaction MI Aizat, NA Md Zain, MH Hanafiah, MA Asyraff, H Ismail Journal of Quality Assurance in Hospitality & Tourism, 1-24, 2023 | 1 | 2023 |
| The Influence of Instagram Influencers Source Credibility Towards Domestic Travel Intention MA Asyraff, MH Hanafiah, NAM Zain, AF Amir International Journal of Academic Research in Business and Social Sciences …, 2022 | 1 | 2022 |
| VISITOR’S AWARENESS OF GREEN TECHNOLOGY CITY STATE: A CASE OF MALACCA AS WORLD HERITAGE SITE M Zaman, ZS Samsudin, LK Lim Penerbit UiTM 83, 2012 | 1 | 2012 |
| Travelling During Travel Bubble: Assessing the Interrelationship between Cognitive, Affective, Unique Image, and Future Revisit Intention MA Asyraff, MH Hanafiah, NAM Zain Journal of Tourism and Services 15 (28), 39-60, 2024 | | 2024 |
| A Conceptual Framework: The Impact of Social Media Marketing Activities on Destination Image and Intention to Visit S Jemin, MA Asyraff | | 2024 |
| Exploring medical tourism service challenges post-Covid-19: Insights and perspectives from immediate healthcare stakeholders for sustainable business continuity WA Mutalib, NA Md Zain, MH Hanafiah, MS Mohd Zahari, MA Asyraff International Journal of Healthcare Management, 1-12, 2023 | | 2023 |
| The Intensity of Travel Risk Perception and Destination Decision NHA Satar, AF Amir, SA Jamal, AA Aziz, MA Asyraff | | 2023 |
| Exploring User Acceptance, Experience and Satisfaction towards Chatbots in An Online Travel Agency (OTA) NS Mohammad Shawal, MA Mohd Faeez, Saiful Bakhtiar, Asyraff, ... International Journal of Academic Research in Business and Social Sciences …, 2023 | | 2023 |
| Event organizers’ perception of green convention image: the relationship between green image and behavavioural intentions MAA Kamal Nur Zaman Universiti Teknologi MARA, 2013 | | 2013 |
| Destination Management Organization (DMO) Website Features: Does Its Influence Users’ Intention To Visit A Destination? NNA Wahab, ZA Fudil, NAM Zain, MSM Zahari, MA Asyraff | | |
Mohd Hafiz Hanafiah, PhDUniversiti Teknologi MARA (UiTM)在 uitm.edu.my 的电子邮件经过验证
Mohd Hafiz Hanafiah, PhDUniversiti Teknologi MARA (UiTM)在 uitm.edu.my 的电子邮件经过验证
Nur Adilah Md ZainUniversiti Teknologi MARA (UiTM)在 uitm.edu.my 的电子邮件经过验证