The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference G Halkias, V Davvetas, A Diamantopoulos Journal of Business Research 69 (9), 3621-3628, 2016 | 259 | 2016 |
“Regretting your brand-self?” The moderating role of consumer-brand identification on consumer responses to purchase regret V Davvetas, A Diamantopoulos Journal of Business Research 80, 218-227, 2017 | 141 | 2017 |
How product category shapes preferences toward global and local brands: A schema theory perspective V Davvetas, A Diamantopoulos Journal of International Marketing 24 (4), 61-81, 2016 | 134 | 2016 |
The impact of perceived brand globalness on consumers' willingness to pay V Davvetas, C Sichtmann, A Diamantopoulos International Journal of Research in Marketing 32 (4), 431-434, 2015 | 133 | 2015 |
The relational value of perceived brand globalness and localness C Sichtmann, V Davvetas, A Diamantopoulos Journal of Business Research 104, 597-613, 2019 | 113 | 2019 |
Global and local brand stereotypes: formation, content transfer, and impact V Davvetas, G Halkias International Marketing Review 36 (5), 675-701, 2019 | 96 | 2019 |
On the interplay between consumer dispositions and perceived brand globalness: Alternative theoretical perspectives and empirical assessment A Diamantopoulos, V Davvetas, F Bartsch, T Mandler, ... Journal of International Marketing 27 (4), 39-57, 2019 | 67 | 2019 |
“Should have I bought the other one?” experiencing regret in global versus local brand purchase decisions V Davvetas, A Diamantopoulos Journal of International Marketing 26 (2), 1-21, 2018 | 64 | 2018 |
Ten basic questions about structural equations modeling you should know the answers to–But perhaps you don't V Davvetas, A Diamantopoulos, G Zaefarian, C Sichtmann Industrial Marketing Management 90, 252-263, 2020 | 63 | 2020 |
Brand orientation: Conceptual extension, scale development and validation L Piha, KK Papadas, V Davvetas Journal of Business Research 134, 203-220, 2021 | 42 | 2021 |
Local impact of global crises, institutional trust, and consumer well-being: Evidence from the COVID-19 pandemic V Davvetas, A Ulqinaku, GS Abi Journal of international marketing 30 (2), 73-101, 2022 | 33 | 2022 |
Lit up or dimmed down? Why, when, and how regret anticipation affects consumers’ use of the global brand halo V Davvetas, A Diamantopoulos, L Liu Journal of International Marketing 28 (3), 40-63, 2020 | 26 | 2020 |
The product life cycle revisited: an integrative review and research agenda A Iveson, M Hultman, V Davvetas European Journal of Marketing 56 (2), 467-499, 2022 | 18 | 2022 |
Less speed more haste: The effect of crisis response speed and information strategy on the consumer− brand relationship A Iveson, M Hultman, V Davvetas, P Oghazi Psychology & Marketing 40 (2), 391-407, 2023 | 7 | 2023 |
Diamanopoulos.(2016). The interplay between country stereotypes and perceived brand globalness/localness as drives of brand preferens G Halkias, V Davvetas Journal of Business Research, September, 3621-3628, 0 | 6 | |
The global/local product attribute: decomposition, trivialization, and price trade-offs in emerging and developed markets V Davvetas, C Sichtmann, C Saridakis, A Diamantopoulos Journal of International Marketing 31 (3), 19-40, 2023 | 4 | 2023 |
The “indie” premium: how independent firms create product value across cultures V Davvetas, A Biraglia International Marketing Review 39 (6), 1353-1389, 2022 | 4 | 2022 |
Indulge or Reduce? A Cross-Country Investigation of Consumption Patterns Following Pandemic Lockdowns P Riefler, OB Büttner, V Davvetas Journal of International Marketing 32 (2), 49-64, 2024 | 2 | 2024 |
The influence of employee accent on customer participation in services D Bourdin, C Sichtmann, V Davvetas Journal of Service Research 27 (2), 194-212, 2024 | 1 | 2024 |
Brand transgressions: How, when, and why home country bias backfires V Davvetas, A Ulqinaku, CS Katsikeas Journal of the Academy of Marketing Science, 1-22, 2024 | 1 | 2024 |