The economic worth of celebrity endorsers: An event study analysis J Agrawal, WA Kamakura Journal of marketing 59 (3), 56-62, 1995 | 1748 | 1995 |
Country of origin: A competitive advantage? J Agrawal, WA Kamakura International journal of research in Marketing 16 (4), 255-267, 1999 | 792 | 1999 |
Measuring market efficiency and welfare loss WA Kamakura, BT Ratchford, J Agrawal Journal of Consumer Research 15 (3), 289-302, 1988 | 168 | 1988 |
The relationship between warranty and product reliability J Agrawal, PS Richardson, PE Grimm Journal of Consumer Affairs 30 (2), 421-443, 1996 | 89 | 1996 |
Toward understanding the measurement of market efficiency BT Ratchford, J Agrawal, PE Grimm, N Srinivasan Journal of Public Policy & Marketing 15 (2), 167-184, 1996 | 79 | 1996 |
Explaining geographic cluster success—The GEMS model S Kamath, J Agrawal, K Chase American Journal of Economics and Sociology 71 (1), 184-214, 2012 | 59 | 2012 |
Quantity surcharges on groceries J Agrawal, PE Grimm, N Srinivasan Journal of consumer affairs 27 (2), 335-356, 1993 | 56 | 1993 |
Product conspicuousness and buying motives as determinants of reference group influences PE Grimm, J Agrawal, PS Richardson ACR European Advances, 1999 | 45 | 1999 |
The relationship between prior knowledge and external search. N Srinivasan, J Agrawal Advances in consumer Research 15 (1), 1988 | 41 | 1988 |
A cross‐country study of signals of brand quality J Agrawal, P Grimm, S Kamath, T Foscht Journal of Product & Brand Management 20 (5), 333-342, 2011 | 22 | 2011 |
Implementing experiential action learning in international management education: The Global Business Strategic (GLOBUSTRAT) consulting program S Kamath, J Agrawal, G Krickx Journal of Teaching in International Business 19 (4), 403-449, 2008 | 16 | 2008 |
Why corporations sponsor the Olympics BJ Ponsford, J Agrawal Journal of Promotion Management 5 (1), 15-28, 1999 | 14 | 1999 |
Technology facilitated class participation in a principles of marketing course P Grimm, E Soares, J Agrawal, S Law Proceedings of the 2007 ANZMAC Conference, 3287-3292, 2007 | 7 | 2007 |
Patterns of store choice for groceries: A theoretical framework and empirical investigation. JP Agrawal | 2 | 1990 |
Dealing with Criticisms of the MBA Eco-System: Incorporating an Andragogical Model in a Program of Practice-Based Management Education S Kamath, G Krickx, J Agrawal Journal of the Academy of Business Administration, 2009 | 1 | 2009 |
Are Celebrity Endorsers Worth the Costs?: An Event Study Analysis J Agrawal, WA Kamakura Joseph M. Katz Graduate School of Business, University of Pittsburgh, 1994 | 1 | 1994 |
Reliability Test of Deal-Proneness Measures: Some Preliminary Findings P Prabhaker, JP Agrawal Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference …, 2015 | | 2015 |
Tables and figures are entered as, for example, 98t, 486f. A Abernethy, AM Abernethy, T Abimbola, S Abramsky, R Abratt, J Adalian, ... The Handbook of International Advertising Research, 593, 2014 | | 2014 |
Feproduced with permission of the copyright owner. Further reproduction prohibited without permission 萝y-净 Journal of Engineering Education 100, 4, 2011 | | 2011 |
MODISC: teaching distribution fundamentals through an experiential model of distribution channel choice S Kamath, J Agrawal, E Kolhede, YJ Lee Journal of Business Cases and Applications 4, 1, 2011 | | 2011 |