| Green knowledge sharing, stakeholder pressure, absorptive capacity, and green innovation: Evidence from Chinese manufacturing firms M Song, MX Yang, KJ Zeng, W Feng Business Strategy and the Environment 29 (3), 1517-1531, 2020 | 186 | 2020 |
| Walking for fun or for “likes”? The impacts of different gamification orientations of fitness apps on consumers’ physical activities R Tu, P Hsieh, W Feng Sport Management Review 22 (5), 682-693, 2019 | 123 | 2019 |
| Can gamification increases consumers’ engagement in fitness apps? The moderating role of commensurability of the game elements W Feng, R Tu, P Hsieh Journal of Retailing and Consumer Services 57, 102229, 2020 | 90 | 2020 |
| Understanding forced adoption of self-service technology: the impacts of users’ psychological reactance W Feng, R Tu, T Lu, Z Zhou Behaviour & Information Technology 38 (8), 820-832, 2019 | 77 | 2019 |
| When positive reviews on social networking sites backfire: The role of social comparison and malicious envy W Feng, MX Yang, IY Yu, R Tu Journal of Hospitality Marketing & Management 30 (1), 120-138, 2021 | 35 | 2021 |
| How being envied shapes tourists’ relationships with luxury brands: A dual-mediation model W Feng, YY Irina, MX Yang, M Yi Tourism Management 86, 104344, 2021 | 29 | 2021 |
| Emotional or rational? The congruence effect of message appeals and country stereotype on tourists' international travel intentions W Feng, Y Liu, D Li Annals of tourism research 95, 103423, 2022 | 26 | 2022 |
| Extending B2B brands into the B2C market: Whether, when, and how brands should emphasize B2B industry background Z Zhou, Y Ding, W Feng, N Ke Journal of Business Research 130, 364-375, 2021 | 21 | 2021 |
| From devil to angel: How being envied for luxury brand social media word of mouth discourages counterfeit purchases W Feng, MX Yang, YY Irina Journal of Business Research 165, 113919, 2023 | 10 | 2023 |
| “I Love It” Versus “I Recommend It”: The Impact of Implicit and Explicit Endorsement Styles on Electronic Word-of-Mouth Persuasiveness J Liao, S He, W Feng, R Filieri Journal of Travel Research 63 (4), 779-795, 2024 | 7 | 2024 |
| The impact of social media influencers’ bragging language styles on consumers’ attitudes toward luxury brands: The dual mediation of envy and trustworthiness W Feng, D Chang, H Sun Frontiers in Psychology 13, 1113655, 2023 | 7 | 2023 |
