Endogeneity bias in marketing research: problem, causes and remedies G Zaefarian, V Kadile, SC Henneberg, A Leischnig Industrial Marketing Management 65, 39-46, 2017 | 249 | 2017 |
Employee adaptive behavior in service enactments A Leischnig, K Kasper-Brauer Journal of Business Research 68 (2), 273-280, 2015 | 199 | 2015 |
On the role of alliance management capability, organizational compatibility, and interaction quality in interorganizational technology transfer A Leischnig, A Geigenmueller, S Lohmann Journal of Business Research 67 (6), 1049-1057, 2014 | 181 | 2014 |
On the role of brand stereotypes in shaping consumer response toward brands: An empirical examination of direct and mediating effects of warmth and competence BS Ivens, A Leischnig, B Muller, K Valta Psychology & Marketing 32 (8), 808-820, 2015 | 121 | 2015 |
Shopping events, shopping enjoyment, and consumers’ attitudes toward retail brands—An empirical examination A Leischnig, M Schwertfeger, A Geigenmüller Journal of Retailing and Consumer Services 18 (3), 218-223, 2011 | 89 | 2011 |
Touch-flavor transference: Assessing the effect of packaging weight on gustatory evaluations, desire for food and beverages, and willingness to pay K Kampfer, A Leischnig, BS Ivens, C Spence PloS one 12 (10), e0186121, 2017 | 77* | 2017 |
Geschäftsmodelle in der digitalen Welt: Strategien, Prozesse und Praxiserfahrungen W Becker, B Eierle, A Fliaster, B Ivens, A Leischnig, A Pflaum, E Sucky Springer-Verlag, 2019 | 71* | 2019 |
Net versus combinatory effects of firm and industry antecedents of sales growth A Leischnig, SC Henneberg, SC Thornton Journal of Business Research 69 (9), 3576-3583, 2016 | 71 | 2016 |
Brand stability as a signaling phenomenon—An empirical investigation in industrial markets A Leischnig, M Enke Industrial Marketing Management 40 (7), 1116-1122, 2011 | 68 | 2011 |
Firm-internal key account management networks: framework, case study, avenues for future research BS Ivens, C Pardo, B Niersbach, A Leischnig Industrial Marketing Management 58, 102-113, 2016 | 66 | 2016 |
When Does Digital Business Strategy Matter to Market Performance? A Leischnig, S Wölfl, B Ivens ICIS 2016 Proceedings, 2016 | 56 | 2016 |
Do shopping events promote retail brands? A Leischnig, M Schwertfeger, A Geigenmueller International Journal of Retail & Distribution Management 39 (8), 619-634, 2011 | 56 | 2011 |
Partitioned pricing: review of the literature and directions for further research J Voester, B Ivens, A Leischnig Review of Managerial Science 11, 879-931, 2017 | 55 | 2017 |
The personality of brand lovers P Rauschnabel, A Ahuvia, B Ivens, A Leischnig Consumer brand relationships: Meaning, measuring, managing, 108-122, 2015 | 53 | 2015 |
From digital business strategy to market performance: insights into key concepts and processes A Leischnig, S Wölfl, B Ivens, D Hein ICIS 2017 Proceedings, 2017 | 52 | 2017 |
Key account management as a firm capability BS Ivens, A Leischnig, C Pardo, B Niersbach Industrial Marketing Management 74, 39-49, 2018 | 50 | 2018 |
Examining alliance management capabilities in university-industry collaboration A Leischnig, A Geigenmüller Journal of Technology Transfer 45 (1), 9-30, 2020 | 48 | 2020 |
Commodity Marketing–Eine Einführung M Enke, A Geigenmüller, A Leischnig Commodity Marketing: Grundlagen–Besonderheiten–Erfahrungen, 3-29, 2011 | 45 | 2011 |
Brands you can rely on! An empirical investigation of brand credibility in services A Leischnig, A Geigenmüller, M Enke Schmalenbach Business Review 64, 44-58, 2012 | 42 | 2012 |
Spotlight on customization: an analysis of necessity and sufficiency in services A Leischnig, K Kasper-Brauer, SC Thornton Journal of Business Research 89, 385-390, 2018 | 39 | 2018 |