Social media and international advertising: theoretical challenges and future directions S Okazaki, CR Taylor International marketing review 30 (1), 56-71, 2013 | 658 | 2013 |
Consumer privacy concerns and preference for degree of regulatory control S Okazaki, H Li, M Hirose Journal of advertising 38 (4), 63-77, 2009 | 395 | 2009 |
What do we know about mobile Internet adopters? A cluster analysis S Okazaki Information & Management 43 (2), 127-141, 2006 | 381 | 2006 |
How do Japanese consumers perceive wireless ads? A multivariate analysis S Okazaki International Journal of Advertising 23 (4), 429-454, 2004 | 332 | 2004 |
Exploring convenience in mobile commerce: Moderating effects of gender S Okazaki, F Mendez Computers in Human Behavior 29 (3), 1234-1242, 2013 | 314 | 2013 |
Perceived ubiquity in mobile services S Okazaki, F Mendez Journal of Interactive marketing 27 (2), 98-111, 2013 | 302 | 2013 |
How mobile advertising works: The role of trust in improving attitudes and recall S Okazaki, A Katsukura, M Nishiyama Journal of advertising research 47 (2), 165-178, 2007 | 301 | 2007 |
Social influence model and electronic word of mouth: PC versus mobile internet S Okazaki International Journal of Advertising 28 (3), 439-472, 2009 | 294 | 2009 |
Cross‐cultural advertising research: where we have been and where we need to go S Okazaki, B Mueller International Marketing Review 24 (5), 499-518, 2007 | 269 | 2007 |
Does gender affect media choice in travel information search? On the use of mobile Internet S Okazaki, M Hirose Tourism Management 30 (6), 794-804, 2009 | 247 | 2009 |
Measuring soft-sell versus hard-sell advertising appeals S Okazaki, B Mueller, CR Taylor Journal of Advertising 39 (2), 5-20, 2010 | 246 | 2010 |
What is SMS advertising and why do multinationals adopt it? Answers from an empirical study in European markets S Okazaki, CR Taylor Journal of business research 61 (1), 4-12, 2008 | 244 | 2008 |
Excitement or sophistication? A preliminary exploration of online brand personality S Okazaki International Marketing Review 23 (3), 279-303, 2006 | 241 | 2006 |
Global consumer culture positioning: testing perceptions of soft-sell and hard-sell advertising appeals between US and Japanese consumers S Okazaki, B Mueller, CR Taylor Journal of International Marketing 18 (2), 20-34, 2010 | 235 | 2010 |
A content analysis of multinationals’ Web communication strategies: cross‐cultural research framework and pre‐testing S Okazaki, J Alonso Rivas Internet research 12 (5), 380-390, 2002 | 232 | 2002 |
New perspectives on m-commerce research S Okazaki Journal of Electronic Commerce Research 6 (3), 160, 2005 | 205 | 2005 |
Mobile advertising adoption by multinationals: Senior executives’ initial responses S Okazaki Internet research 15 (2), 160-180, 2005 | 175 | 2005 |
Benchmarking the use of QR code in mobile promotion: three studies in Japan S Okazaki, H Li, M Hirose Journal of Advertising Research 52 (1), 102-117, 2012 | 170 | 2012 |
Exploring digital corporate social responsibility communications on Twitter S Okazaki, K Plangger, D West, HD Menéndez Journal of Business Research 117, 675-682, 2020 | 162 | 2020 |
Advertising standardization's positive impact on the bottom line: a model of when and how standardization improves financial and strategic performance S Okazaki, CR Taylor, S Zou Journal of Advertising 35 (3), 17-33, 2006 | 160 | 2006 |