Generic technology‐based service quality dimensions in banking: Impact on customer satisfaction and loyalty S Ganguli, SK Roy International journal of bank marketing 29 (2), 168-189, 2011 | 688 | 2011 |
Value co-creation with Internet of things technology in the retail industry MS Balaji, SK Roy Journal of Marketing Management 33 (1-2), 7-31, 2017 | 428 | 2017 |
Constituents and consequences of smart customer experience in retailing SK Roy, MS Balaji, S Sadeque, B Nguyen, TC Melewar Technological Forecasting and Social Change 124, 257-270, 2017 | 419 | 2017 |
Service quality and customer satisfaction: An empirical investigation in Indian mobile Telecommunications services SK Roy, S Ganguli Marketing management journal 18 (2), 119-144, 2008 | 383 | 2008 |
Antecedents and consequences of brand love SK Roy, A Eshghi, A Sarkar Journal of Brand Management 20, 325-332, 2013 | 352 | 2013 |
Predictors of customer acceptance of and resistance to smart technologies in the retail sector SK Roy, MS Balaji, A Quazi, M Quaddus Journal of Retailing and Consumer Services 42, 147-160, 2018 | 345 | 2018 |
Customer engagement behaviors: The role of service convenience, fairness and quality SK Roy, V Shekhar, WM Lassar, T Chen Journal of Retailing and Consumer Services 44, 293-304, 2018 | 326 | 2018 |
Internet uses and gratifications: A survey in the Indian context SK Roy Computers in Human Behavior 25 (4), 878-886, 2009 | 244 | 2009 |
Antecedents and consequences of university brand identification MS Balaji, SK Roy, S Sadeque Journal of Business Research 69 (8), 3023-3032, 2016 | 242 | 2016 |
Customer engagement behavior in individualistic and collectivistic markets RR S K Roy, M S Balaji, Geoff Soutar, Walfried Lassar Journal of Business Research 86 (May), 281-290, 2018 | 203 | 2018 |
The mediating impact of stickiness and loyalty on word-of-mouth promotion of retail websites: A consumer perspective S Kumar Roy, W M. Lassar, G T. Butaney European Journal of Marketing 48 (9/10), 1828-1849, 2014 | 195 | 2014 |
Service quality dimensions of hybrid services S Ganguli, SK Roy Managing service quality: An international journal 20 (5), 404-424, 2010 | 184 | 2010 |
Identifying the dimensions of attractiveness of an employer brand in the Indian context SK Roy South Asian Journal of Management 15 (4), 110-130, 2008 | 178 | 2008 |
Predicting Internet banking adoption in India: A perceived risk perspective SK Roy, MS Balaji, A Kesharwani, H Sekhon Journal of Strategic Marketing 25 (5-6), 418-438, 2017 | 166 | 2017 |
Customers’ emotion regulation strategies in service failure encounters MS Balaji, SK Roy, A Quazi European Journal of Marketing 51 (5/6), 960-982, 2017 | 152 | 2017 |
The rise of smart consumers: role of smart servicescape and smart consumer experience co-creation SK Roy, G Singh, M Hope, B Nguyen, P Harrigan Journal of Marketing Management 35 (15-16), 1480-1513, 2019 | 146 | 2019 |
Value co-creation through social innovation: A study of sustainable strategic alliance in telecommunication and financial services sectors in Bangladesh MMK Mujahid Mohiuddin Babu, Bidit L.Dey, Mizan Rahman, Sanjit K. Roy ... Industrial Marketing Management 89 (August), 13-27, 2020 | 129 | 2020 |
Internet entrepreneurship and “the sharing of information” in an Internet-of-Things context: The role of interactivity, stickiness, e-satisfaction and word-of-mouth in online … X Yu, SK Roy, A Quazi, B Nguyen, Y Han Internet Research 27 (1), 74-96, 2017 | 127 | 2017 |
The role of social media in the engagement and information processes of social CRM P Harrigan, MP Miles, YulinFang, SK Roy International Journal of Information Management 54 (October), 2020 | 124 | 2020 |
Exploring customer experience, commitment, and engagement behaviours SK Roy, RL Gruner, J Guo Journal of Strategic Marketing 30 (1), 45-68, 2022 | 115 | 2022 |