| Exploring the antecedents of organic food purchase intention: An extension of the theory of planned behavior SF Teixeira, B Barbosa, H Cunha, Z Oliveira Sustainability 14 (1), 242, 2021 | 51 | 2021 |
| Sounds of scents: olfactory-auditory correspondences in the online purchase experience of perfume M Mahdavi, B Barbosa, Z Oliveira, V Chkoniya Revista Brasileira de Gestao de Negocios 22 (04), 836-853, 2020 | 15 | 2020 |
| Buying Perfume in the Digital Age: A Study on E-Shoppers’ Perceptions and Typologies B Barbosa, M Mahdavi, Z Oliveira, V Chkoniya Asian Journal of Business and Accounting 14 (1), 1-32, 2021 | 9 | 2021 |
| Scents of celebrities: Endorsers’ impact on buyers’ online perfume purchase M Mahdavi, B Barbosa, Z Oliveira, V Chkoniya Management & Marketing 14 (3), 304-317, 2019 | 5 | 2019 |
| Eu não vejo, mas Sou Vista–um estudo sobre o consumo de roupas por pessoas com deficiência visual MB Borges, A Brasil, ZM de Oliveira, JE da Silva ReMark-Revista Brasileira de Marketing 19 (1), 197-215, 2020 | 4 | 2020 |
| Understanding the Impact of Online Communication Strategies on Consumer Purchase Intention for Green Cosmetics S Teixeira, Z Oliveira, S Teixeira, S Teixeira Sustainability 15 (20), 14784, 2023 | 2 | 2023 |
| QR codes research in marketing: a bibliometric and content analysis J Pratas, Z Oliveira Marketing and Smart Technologies: Proceedings of ICMarkTech 2022, Volume 2 …, 2023 | 2 | 2023 |
| The Use of Social Media: Influence of Content Marketing for Brazilian Health Industry SMEs Z Oliveira, S Teixeira, S Teixeira, JM Pratas Connecting With Consumers Through Effective Personalization and Programmatic …, 2024 | 1 | 2024 |
| Using Influencer Marketing as a Digital Business Strategy S Teixeira, S Teixeira, Z Oliveira, E Souza IGI Global, 2023 | 1 | 2023 |
| Factors Affecting the Relationship between Brand and Digital Consumer in Portugal Z Oliveira, AF Silva, S Teixeira International Journal of Marketing, Communication and New Media 11 (20), 2023 | 1 | 2023 |
| O Marketing Digital na Conexão das Relações de Consumo FTB Barroso, ZM Oliveira International Journal of Marketing, Communication and New Media 9 (17), 2021 | 1 | 2021 |
| Understanding Google Ads Metrics for SME B Barbosa, Z Oliveira, SF Teixeira, VP Gomes Advanced Digital Marketing Strategies in a Data-Driven Era, 123-144, 2021 | 1 | 2021 |
| Sons do Aroma: Correspondências olfativas-auditivas nas experiências de compra online de perfume M Mahdavi, B Barbosa, Z Oliveira, V Chkoniya Revista Brasileira de Gestão de Negócios 22, 836-853, 2020 | 1 | 2020 |
| Perceived greenwashing and its impact on eco-friendly product purchase. A Shabani Shojaei, B Barbosa, Z Oliveira, AM Regalo Coelho Tourism & Management Studies 20 (2), 2024 | | 2024 |
| Self-Promotion Strategies on Instagram: A Case Study of a Digital Micro-Influencer MO Pinto, S Teixeira, ZM Oliveira Marketing Innovation Strategies and Consumer Behavior, 300-324, 2024 | | 2024 |
| Determining Consensus on the Acceptance and Actions of Metaverse Marketing in the Portuguese Market S Teixeira, ZM Oliveira Marketing Innovation Strategies and Consumer Behavior, 84-107, 2024 | | 2024 |
| Perceived greenwashing and its impact on eco-friendly product purchase B Barbosa, Z Oliveira, AMR Coelho Tourism & Management Studies 20 (2), 1-12, 2024 | | 2024 |
| The Attitude of Portuguese Consumers of Green Cosmetics: The Influence of Environmental Concern and Health Concern Z Oliveira, S Teixeira, SF Teixeira Sustainable Consumption Experience and Business Models in the Modern World …, 2024 | | 2024 |
| Understanding the difficulties of leadership in the context of social entrepreneurship ZM Oliveira, TM Holanda, S Teixeira, S Teixeira Dutch Journal of Finance and Management 6 (2), 2023 | | 2023 |
| Retail Chatbots’ Main Themes and Research over Time: A Bibliometric and Content Analysis J Pratas, C Amorim, Z Oliveira, V Carlos, JL Reis International Conference on Marketing and Technologies, 87-103, 2023 | | 2023 |
Belem BarbosaSchool of Economics and Management, University of Porto在 fep.up.pt 的电子邮件经过验证
