Is Hijab a fashion statement? A study of Malaysian Muslim women F Grine, M Saeed Journal of Islamic Marketing 8 (3), 430-443, 2017 | 63 | 2017 |
Customer-based brand equity and destination visit behaviour in the tourism industry: the contingent role of social media M Saeed, I Shafique Quality and Quantity, 1491-1512, 2020 | 54 | 2020 |
Review of trends in fast food consumption AK Baig, M Saeed European Journal of Economics, Finance and Administrative Sciences 48, 77-85, 2012 | 50 | 2012 |
Workplace cyberbullying and creativity: examining the roles of psychological distress and psychological capital MN Kalyar, M Saeed, A Usta, I Shafique Management Research Review 44 (4), 607-624, 2021 | 44 | 2021 |
Integrating factors influencing hijab purchase intention among Muslim women M Saeed, F Grine, I Shafique Journal of Islamic Marketing 12 (1), 95-112, 2021 | 36 | 2021 |
Religion and brand switching behaviour of Muslim consumers M Saeed, I Azmi Middle East J Sci Res 21 (9), 1611-1617, 2014 | 36 | 2014 |
Spiritual leadership and work alienation: analysis of mechanisms and constraints M Ali, M Usman, GT Soetan, M Saeed, Y Rofcanin The Service Industries Journal 42 (11-12), 897-918, 2022 | 34 | 2022 |
Linking responsible leadership with financial and environmental performance: determining mediation and moderation Z Ur Rehman, I Shafique, KF Khawaja, M Saeed, MN Kalyar International Journal of Productivity and Performance Management 72 (1), 24-46, 2023 | 30 | 2023 |
Islamic Shari’ah-compliant marketing M Saeed, AK Baig International Journal of Social Entrepreneurship and Innovation 2 2 (2), 166-178, 2013 | 29 | 2013 |
Linking elements of entrepreneurial orientation and firm performance: examining the moderation of environmental dynamism I Shafique, M Saeed Middle East Journal of Management 7 (1), 93-108, 2020 | 19 | 2020 |
The nexus between customer equity and brand switching behaviour of millennial Muslim consumers M Saeed, IAG Azmi South Asian Journal of Business Studies 8 (1), 62-80, 2019 | 16 | 2019 |
Green customer-based brand equity and green purchase consumption behaviour: the moderating role of religious commitment M Saeed, I Shafique Environment, Development and Sustainability 23, 13284-13303, 2021 | 14 | 2021 |
Brand switching behaviour of Muslim consumers: development of a conceptual model M Saeed, IBAG Azmi International Journal of Research in Business and Social Science (2147-4478 …, 2016 | 13 | 2016 |
Big data analytics-enabled dynamic capabilities and firm performance: examining the roles of marketing ambidexterity and environmental dynamism M Saeed, Z Adiguzel, I Shafique, MN Kalyar, DB Abrudan Business Process Management Journal 29 (4), 1204-1226, 2023 | 12 | 2023 |
A cross-cultural study of staying reasons of American brands: Analysis of millennial Muslim consumers M Saeed, IAG Azmi Journal of Islamic Marketing 10 (1), 249-268, 2019 | 11 | 2019 |
Fashion Effects on Customer Satisfaction: an Analysis of the Pakistani Shoe Industry M Saeed, AK Baig International Journal of Social Entrepreneurship and Innovation 2 (1), 52-66, 2013 | 10 | 2013 |
A cross-cultural comparison of Muslim religious commitment on US brand switching behaviour M Saeed, IAG Azmi International Journal of Islamic Marketing and Branding 3 (2), 144-161, 2018 | 9 | 2018 |
Participative leadership and service recovery performance: a moderated mediation model MAS Khan, D Jianguo, S Jin, M Saeed, A Khalid Journal of Service Theory and Practice 33 (4), 537-555, 2023 | 4 | 2023 |
Muslim consumers’ brand-switching behavior in Lahore and Kuala Lumpur: a qualitative comparative case study M Saeed, Z Waheed, A Karamat Baig, IAG Azmi Journal of Islamic Marketing 14 (6), 1577-1602, 2023 | 3 | 2023 |
Awareness and Practices of Oral Hygiene among Female Undergraduates in a Malaysian University. Z Waheed, M Saeed, RA Jameel Journal of Education and Educational Development 4 (2), 227-243, 2017 | 3 | 2017 |